Area Development Manager
Corteva Agriscience
Multan, PB, PK
3d ago

Description

Position : Area Development Manager

of Positions : 6

Base Locations : Multan, Mianchannu, Layyah,Bahawalpur, Vehari, Arifwala

Position Purpose :

Compliance of Live safely-embracing safety in all we do and Be Upstanding with respect, integrity & wellbeing. Accountable for effective Demand generation leading to inventory liquidation as per business plans, Accountable for effective commercialization launch of new products, Accountable for maintaining and improving productivity levels of field resources and critical demand generation activities, Accountable for Product Stewardship and local Liaison with key stakeholders in the region.

Demonstrate the value of Corteva products and facilitate farmers in their buying decision through pull activities of farmers meeting.

Farmers

Customer Support, Product Promotion, collection of Data, Organizing Farmer meetings

Dealers

Creating awareness about company designated channel partner in customer pull activities and facilitating product liquidation

Regular contact for supervision and understanding the routine and short-term business requirements. To support communication with farmers and dealers

Sales Leader

Contact to understand the vision and overall direction of the business in the long term

Job Responsibilities : Strategic Planning

  • In-depth understanding of the key Brand strategies and marketing objectives and develop an execution strategy crop wise-product wise- geography wise in line with business plans
  • Responsible to develop & execute territory wise market development plan for the year in consultation with the concerned Sales Lead
  • Responsible for identifying and developing new business opportunities in the territories
  • Effective Planning of Budgets and monitoring progress on monthly basis
  • Demand Generation Activity

  • Devise key strategies for liquidation and would be accountable for achievement of liquidation targets as per business plans
  • Responsible for planning & implementing marketing programs in the territory
  • Drive and participate in key DG activities like Mega Farmer Meetings, Harvest Days, Key Influencer Meetings, Trade Meetings in core markets
  • Planning and execution of large plot demonstration
  • Always maintain updated key influencer information and provide the details for central database update
  • Key Influencer Management

  • Liaison with scientists & officials of Ag Universities, Research stations, Sugar mills and Ag. Department etc.
  • Drive engagement of channel in all the core market development activities to extent possible.
  • Market Intelligence

  • Develop understanding of competitive landscape and providing insights to the leadership
  • Keeping track of new product launches of Competitors and provide strategic insights to the leadership
  • Detailed customer profile in each of the territories in the region with in-depth understanding of the customer practices
  • Detailed Customer Feedback, Market Trends, Product Positioning, Key Value Drivers to be provided to the leadership
  • Supervisory Role

  • Monitoring and providing guidance to demand generators for effective execution of DG Activities
  • Managing Productivity of his team- Periodic assessment and evaluation of performance
  • Ensure timely performance reviews for his team
  • Qualifications

    Education : Bachelor’s degree in Agriculture Experience 2-3 years Skills

  • Drive for results
  • Build relationships
  • Selling skills of product and technology
  • Technical & product knowledge
  • Manage execution
  • Oral and written communication, presentation skills
  • Additional KSAs

  • Listening, Speak effectively
  • Groups - One on one meeting
  • Service calls
  • Manage objections
  • Training skill
  • Focus on customer needs
  • Build relationships with key farmers, government and employees
  • Computer literacy
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