Offline Marketing Manager
1d ago

Department : Marketing

We’re looking for a highly-driven and motivated Offline Manager for our team in Pakistan. If you are looking for a place where you can gain hands-on exposure and have a direct impact, then this may be the place for you! The ideal candidate will have a track record as a significant individual contributor as well as a strong team player.

  • Develop and execute media strategies by identifying right media mix, channel mix, effective reach, target audience etc for all offline media vehicles including ATL, BTL & retail marketing.
  • Ensure day-to-day running of media operations (execute brand targets, KPIs delivery, other operations etc.)
  • Manage media agency(s) to ensure excellence in execution (brand plan development, planning, execution and summarizing results / learning)
  • Execute JVPs with key external partners to bring in the best learnings / practices
  • Ensure sound understanding of consumer / market landscape and detailed media analysis to identify key drivers and opportunities
  • Deliver highly efficient media plans, via championing productivity across all touch-points (with improved tracking discipline, ensuring industry leading cost)
  • Improve stewardship and compliance of all media activities / programs.
  • Requirements :

  • At least 5+ years of experience in a relevant field is mandatory.
  • A relevant Bachelor's degree is mandatory, Masters will be preferred.
  • Ability to work autonomously in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills
  • Creative, entrepreneurial, curious, flexible, and highly motivated personality
  • Strong organizational skills and you know how to prioritize your projects
  • Ability to build and review the work of the offline team and lead them to better results. Develop them and inspire them to be better every day
  • Experience in analyzing brand tracking, market trends, consumer need, and the competitive landscape.
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