Driving Brand Growth Priorities at Point of Purchase.
Consumer awareness acceleration of GSK CH Brands.
Building Digital Commerce Strategy for E-Retailers.
Creating synergies with Omni Channel Customers winning Online & Offline presence
Drive growth & profitability in Modern Trade by creating tailor made promotion strategies for Activations In Store (Key Accounts) keeping G2N optimization in mind
Education, Skills & Experience
Bachelors & Masters in Marketing & Sales
Trade Marketing / Sales / Ecommerce experience
5 year of experience required
Championing Brand Ambassador Programs to drive tertiary sales across Categories Oral & OTC.
Drive Wellness portfolio especially BMD Activity in Chain Pharmacies and selected Retail Pharmacies by driving activation for consumer trials
Develop E- Commerce Strategy for E Retailors to Drive Online Business
Plan Consumer Promotions for E commerce Business in coordination with Brand Team to increase tertiary sales
Cluster Market Activation for General Trade
Create and execute activity calendar for all promotions, trade activities, instore activation and in-store visibility initiatives.
Co-ordinate between sales managers, trade marketing & brand managers to align on activity calendar
Monitor & audit on ground execution of promotions, activations and trade activities through field visits.
Analyze & evaluate return on investment of all promotions, brand ambassador programs, activations.
Provide support to Key Account Managers & Trade marketing in the form of performance reviews and analysis of growing accounts vs struggling accounts and creating strategies for both accordingly.
Support Marketing team on ground activation
Ensure that A&P spends on all promotions are aligned with Brand MAP objectives & R&A spending is optimized to drive profitable growth.
Develop field force capabilities along with improving transparency in field operations to create a high-performance culture to drive business objectives.