Senior Marketing Executive - Social Media
Careem
Karachi, Pakistan
4d ago

At Careem, we are driven by the purpose of simplifying the lives of people and building an awesome organization that inspires.

Based in Dubai, we started our journey as a pioneer of the Middle East’s ride-hailing economy. Today, Careem is the region’s everyday Super App operational in 13 countries and over 100 cities.

The Super App provides a host of daily services that people need to move around, to order things and to transfer money in one unified smartphone app.

Our goal is to simplify people’s daily lives so that they can spend their precious time and mindshare on things that really matter and on realizing their potential.

We're looking for an experience Senior Marketing Executive - Social Media who will have the following responsibilities :

Duties & Responsibilities

  • Develops a creative and engaging social media strategy to manage the target audience customers and captains.
  • Determines the right social media channel mix and manages those channels to create the maximum business impact.
  • Manages the the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube, adapting content to suit different channels
  • Oversees, plans and delivers content across different platforms managing projects and campaigns
  • Translates business goals into social media engagement plan.
  • Improves engagement and outreach.
  • Contributes to the development of the Careem brand setting targets for brand awareness and customer engagement.
  • Undertakes audience research and segmentation.
  • Skills

  • A total experience of no less than 5 years.
  • Strong track record in a similar role or in an agency managing portfolio of accounts.
  • Knowledge of latest trends in social media management / engagement and experience in working with different platforms.
  • Strong network in the industry whether with social media companies or influencers of those channels.
  • Profound experience in digital.
  • Data oriented having strong analytical and presentation skills.
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