Mindshare l Assistant Media Planner - Digital (Performance) Karachi, Pakistan
Karachi, Pakistan
2d ago


Position at Mindshare

Mindshare is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for an Assistant Media Planner - Digital (Performance) to join us. In this role, you will be working on an extremely challenging yet highly motivating environment.

You will work closely with the Performance Team to help and assist them devise digital strategies for a portfolio of brands.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Business Manager - Digital

3 best things about the job :

  • You get to work some of the largest clients in the country.
  • Get to work closely with top publishers such as Google & Facebook.
  • Connected with internal specialist & external stakeholders units to integrate solutions.
  • In this role, your goals will be :

    In three months :

  • To learn & understand different channel performance across search and social.
  • Assist performance team in data mining, analyzing and strategizing the way forward for digital spends across Search & Ecommerce.
  • Assist performance team to optimize and implement best practice process and ways of working with different eTailors & Client.
  • Gain the trust and respect of local vendors / eTailors / client.
  • In six months :

  • Marked improvement in performance results
  • Demonstrate an understanding of the impact of each channel on performance
  • Ensure smooth operation between local vendors and client hub
  • In 12 months :

  • Create & execute a pipeline of exciting optimization ideas to devise better ways of working across local vendors / eTailors & Client hub.
  • More control over performance operations across all channels, all markets
  • Showcase digital work done for awards.
  • What your day job looks like at Mindshare :

  • Deliver digital performance results while constantly improving
  • Assist in developing media plans and ensure they are entered on all relevant platforms including deployment and finance.
  • Assist in deploying aligned plans and monitor campaigns in order to ensure KPI delivery.
  • Manage releases and ensure records are up to date on all platforms.
  • Manage day-to-day team communication, expectations, and deliverables.
  • Coordinate with performance team for execution as and when required.
  • Work closely with the client throughout entire program to maintain performance and resolve any performance issues.
  • What youll bring :

  • Keen interest in Performance Marketing and digital trends.
  • Strong oral and written communication skills / presentation skills and interpersonal skills.
  • Go getter with a keen nature.
  • Minimum qualifications :

  • Google Certified, (otherwise will need to be certified before the end of probation).
  • Minimum 1 years experience in digital planning / performance / media.
  • Must be a BBA / MBA from a reputable university of equivalent.
  • More about Mindshare

    We were born in Asia in and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.

    We are the Cannes Lions Media Network of the Year and WARC Media #1 Media Network , with the top 3 most creative campaigns in the world for the past year.

    In Asia Pacific we have been Campaign Asias Media Agency Network of the Year every year sinceand we are also Performance Agency of the Year.

    Our 10, people work with some of the worlds best brands and companies to accelerate their growth. In offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.

    We manage $24bn in billings and are the largest media agency in GroupM, WPPs Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source : ).

    Hear our stories (and join us) at and follow us at : WeChat ID : Mindshare China; Instagram and Twitter : ; Facebook : and Linkedin : .

    About Pakistan

    GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.

    Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.

    While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

    GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging.

    We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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