PPC Specialist
Salsoft Technologies
Karachi, Pakistan
1d ago
  • Participate in forming effective paid search strategies.
  • Launch and optimize various PPC campaigns.
  • Oversee accounts on search platforms (e.g., Google AdWords, Bing).
  • Be involved in keyword selection and audience targeting.
  • Monitor budget and adjust bids to gain better ROI.
  • Track KPIs to assess performance and pinpoint issues.
  • Produce reports for management (e.g., dashboards).
  • Write attractive and concise copy for adverts.
  • Suggest and develop new campaigns across multiple channels.
  • Maintain partnerships with PPC ad platforms and vendors.
  • Find ways to reduce risk of click fraud.
  • Keep abreast of PPC and SEM trends.
  • Candidate should have at-least 3 years.
  • Should have expertise in executing search, shopping and display ads.
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