Brand Manager- NCBs & Innovations
PepsiCo
Lahore, Pakistan
5d ago

Main Purpose :

Managing NCBs & Innovations portfolio by providing support to the Marketing Manager (MM) NCBs & Innovations in the achievement of the Annual Operating Plan (AOP) via completion / launch of all initiatives as planned and achieving specified volume targets.

Coordinating and assisting the MM for execution of specific activities in the marketing calendar (as per objectives mentioned in the annual PDR (Performance & Development Review).

Qualifications / Requirements

Accountabilities :

  • Development and deployment of marketing initiatives, according to Marketing Calendar, from strategic discussion & development, all the way to communicating it to sales force (Thematic campaigns, grassroots, promotions )
  • Liaise with local and International Advertising and Media agencies for the development, execution and evaluation of advertising campaigns and brand activities along with adaptation of PI global and BU regional campaigns
  • Assist MM in managing the portfolio related activities
  • Recommend and adapt marketing best practices from PBI Global & BU Regional Initiatives
  • Recommend & coordinate the execution of market research
  • Ensure SOX Compliance
  • To monitor and reconcile the NCBs and flavors budgets
  • Select third parties (as and when required by following the formulized audit
  • process) and closely work with them for implementation of activities (e.g. BTL)

  • Interact with : Bottler GMs & Sales Managers for Selling of Marketing ActivitiesFranchise Managers for co-coordinating AOP activates & evaluationFinance Managers for budgeting, forecasting & control requirement.
  • Meticulous execution of activities. Volume, share, NOPBT & Brand KPIsUpdating MBR on monthly basis for Marketing for regional reportingSending monthly updates to BU on Juices as per specified format Lead the strategic discussions & project management around product and package innovation development of local packaging innovationFind means of improving cost efficiency and improving AnM for the systemwork with Planning and franchise for system profitability with innovation such as brix reduction pack pricing etc.

    Key Performance Indicators :

  • Volume, Brand Share
  • Brand KPIs
  • Budget Management
  • Volume share targets for promotion
  • Required Experience & Skills :

  • Minimum 4 years of brand marketing experience in FMCG industry
  • FMCG Background
  • Driving for Results
  • Collaborating & Influencing Skills
  • Relocation Eligible : Eligible for Limited Relocation

    Job Type : Regular

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