Marketing Automation Specialist
No Joke Marketing
PK
2d ago

Are you looking for a role that combines strategy and execution? How about a burning passion to produce results using digital marketing? If you're looking for a challenging and rewarding career, this is the perfect fit. Keep reading.

 

No Joke Marketing is a digital agency that focuses on driving demand. We believe the single most important function in every business is marketing. When the marketing is working everything else falls into place. That makes us the key cylinder in every business we work with.

 

From day one, you will have access to:

  • Over $250,000 in training resources - we own some of the best marketing training on the planet.
  • Unlimited PTO
  • A supportive team-based globally
  • Direct reports of five people to help you implement
  • Whatever tools, software, and resources you need to be successful.

The mission for the Marketing Automation Specialist is to be on top of automating our marketing efforts and aligning them with our lead generation and database management strategies.

 

Requirements

  • Solid understanding of Go High Level (this is a must)
  • Familiarity with Marketing tools such as Zapier, FB/Google Ads and Analytics, Clickfunnels, etc.
  • Basic Web Dev knowledge, for adding scripts to pages etc.
  • Participate in analyzing marketing and sales data to develop insights and make recommendations on areas for optimization;
  • Being able to create automated services and funnels in order to streamline processes and be able to make transitions seamless
  • Be able to set up automation and landing pages to be able to utilize the Go High Level services

 

The ideal marketing automation manager should have these qualities:

  • At least 3 to 5 years of marketing experience. Technology by itself will not solve business challenges. Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. You need someone who has been in the industry and has weathered some changes already.
  • Strategic thinker and hands-on executor. While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. As both a “thinker” and “doer,” your marketing automation manager will be able to propel the marketing department to success on both fronts.
  • Solid writing skills and experience creating marketing content. Content fuels your marketing programs across various channels in order to engage buyers, so your marketing automation manager needs to know how to plan for, develop content, and execute programs with content across multiple channels and measure its effectiveness in driving the results that matter. Your marketing automation manager may spend a lot of time writing and reviewing promotional copy and catchy headlines for different channels, so writing must come naturally to her. And because she will be heavily involved in content development, the more types she’s familiar with, the better—blogs, emails, web page content, and other key assets for your organization.
  • Experience managing campaign execution across multiple channels. If your marketing automation manager already has experience with email marketing–that’s a great start. He will also need to plan and execute personalized experiences for buyers across your company website, third party websites, social media channels, mobile, and more. You need someone who is great at the big picture, but also knows how to get into the weeds of execution, involving other channel owners as needed.
  • Driven by metrics: Building measurable programs and understanding what to measure and when are critical skills for a marketing automation manager. Industry benchmarks have too many variables to consider such as company size, industry, funding, size of teams, to name a few, so it’s better to benchmark against your company’s historical performance and the ideal candidate will know how to establish your baseline. And while your measurement timeline may differ depending on your buyer cycle, he should know how to measure across early-, mid-, and late-stages:Measurement TimeframeYour marketing automation manager should also know how to keep the audience in mind when it comes to metrics. Although your marketing team cares about clicks and conversions, your executives and sales leaders want to hear about the bottom line–opportunities, pipeline, and return on investment (ROI).
  • Have a hacker’s mindset. Being comfortable with new technologies and having a passion for learning and the ability to figure out how different systems integrate and work together to drive the results you want are essential skills for modern marketing automation managers. They will need to understand the ins and outs of your system rules, filters, segmentation, scoring model, revenue stages and flows, CRM platform capabilities (if you have one), and more. It’s useful to have familiarity with HTML, CSS, email deliverability and CAN-SPAM/CASL compliance requirements as well.

 

People Skills That Set a Marketing Automation Manager Apart

A marketing automation manager must be able to collaborate cross-functionally as well as produce. Not only will she be leading a team, but this managerial position will touch other functions in the company, such as sales, customer success, services, and support. That means the ideal candidate must also have the skills to work well within the team, both on the marketing side and with the other invested departments.

  • Team player: This is so critical that it must be number one on your list. This multi-tasking position will be working with a number of internal teams—from sales to operations, to IT and legal—each with its own viewpoint, beliefs, and goals. Each team needs to believe that their goals and needs are being taken into account, and the new manager has to accomplish that with diplomacy and good will, always looking for a win-win solution.
  • Project manager: Your marketing automation manager must have the ability to drive projects to the finish line based on set goals, towards agreed on deadlines, and within budget. She must quickly assemble a team of functional experts; ramp up their understanding of the goals, situation, problem, players, and options; and develop a project plan, assign tasks, and drive execution while managing the expectations of key stakeholders through regular status meetings and updates.
  • Takes the initiative and has a proactive mindset: A marketing automation leader says “we will” instead of “we should” and always takes the initiative, raising his hand and making things happen. He should also be prepared for all potential outcomes, good and bad, and preps his team accordingly. 

 

Positions are located virtually.  

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