SEM Expert
Black & Grey HR
Lahore, PB, pk
3d ago

Job Description

Black & Grey HR is recruiting for an exciting HealthTech Company based out in Lahore, Pakistan. Our client is looking to hire a Search Engine Marketing Expert (SEM) to manage all pay-per-click (PPC) marketing activities.

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links
  • Requirements

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A / B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS / MS degree in Marketing or a quantitative, test-driven field
  • Benefits

    Attractive salary + benefits.

    Requirements

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing - Well-versed in performance marketing, conversion, and online customer acquisition - Up-to-date with the latest trends and best practices in search engine marketing - In-depth experience with bid management tools (e.
  • g., Click Equations, Marin, Kenshoo, Search Ignite) - Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) - Strong analytical skills and experience generating SEM reports - Familiarity with A / B and multivariate experiments - Working knowledge of HTML, CSS, and JavaScript development and constraints - BS / MS degree in Marketing or a quantitative, test-driven field

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