Data & Audience Strategy Lead MENAP
Karachi, Sindh, PK
14h ago

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Want to pave the way to digital excellence? As an audience strategy manager you drive our iconic brands to ensure we are providing the best targeted digital customer to the right consumer, at the right time, on the right platform across markets.

You’ll succeed because you are...

  • A strategic and big-picture thinker, grounded in analytics and optimization, who can clearly, simply and convincingly articulate the role digital channels play in the marketing landscape, contextualize the value of digital for overall business goals and translate complex thinking into simple language that senior management can understand.
  • Natural curiosity and desire to help brands team achieve their goals
  • Commercial, naturally driven and high energy to constantly rise to the challenge
  • You will be confident in presenting both internally and externally
  • High proficiency in ad tech and marketing automation systems, particularly Sales Force Marketing Cloud and Google Marketing Platform.
  • Hands on experience with the latter is a must.

    You’ll love it because

    you’ll have the ability to drive content strategy and oversee the editing process. You’ll coordinate the management and development of content for iconic brands across multiple markets.

    You’ll be an expert and consult on best practice of content production. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.

    The position is based in our Head Office (Karachi, Pakistan)

    Key Responsibilities

  • Focusing on a leading brand, you’ll make your mark by making sure we do the same. You’ll :
  • Centralise audience strategy : work with Brand Manager to build and manage consumer journey build and management across multiple touchpoints, identifying relevant (1P, 2P, 3P) data sources to target strategic audiences through relevant passion points.
  • Evaluate and select data sources considering economics (cost / benefit) and local regulations.

  • Lead best practice audience setup and management within the various platforms
  • Combine (RB digital) audience insight across all sources business units to tell a coherent audience story
  • Own audience learning agenda and define audience testing hypothesis; support CMI in audience measurement framework, and results evaluation.
  • Provide global with best practices and executional learnings. Feed insights about strategic audiences to Global Comms Strategists.
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