Mindshare | Assistant Media Planner - Digital
Lahore, Pakistan
1d ago


Position at Mindshare

Mindshare is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for an Assistant Media Planner - Digital to join us. In this role, you will be responsible for devising digital strategies for a portfolio of brand, working with globally renowned publishers, and continuously innovate in the growing digital Industry.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to General Manager - Digital

3 best things about the job :

  • You get to work some of the largest clients in the country.
  • Get to work closely with top publishers such as Google & Facebook.
  • Get to explore new digital platforms for your campaigns.
  • In this role, your goals will be :

    In three months :

  • Assisting Senior Media planner in managing the client expectations on regular deliverable.
  • Assisting Senior Media Planner in managing the client and bring in new digital ideas for the client / brand portfolio.
  • In six months :

  • Assisting in setting the digital way-forward for brand.
  • New platform exploration and develop connected platform digital media solutions.
  • Assisting Senior Media Planner to pitch for new businesses.
  • In twelve months :

  • Emerged as the go-to person both internally and amongst client for digital solutions.
  • Become proficient in handling and resolving conflicts.
  • Showcase digital work done for awards.
  • What your day job looks like at Mindshare :

  • Suggest ideas and be on the lookout for innovative campaigns & executions.
  • Assist media planner in plan development by making plans and entries.
  • Help media planner in plan deployment and coordinate with partner agencies to ensure timely deployment.
  • Report on campaign tracking and post buy development.
  • Assist team in facilitating client requests.
  • Help the team where required with new platforms & deal negotiation.
  • Help the team where required with partner management.
  • What youll bring :

  • Keen interest in Digital and digital trends.
  • Strong oral and written communication skills / presentation skills.
  • Google Certified, (otherwise will need to be certified before the end of probation).
  • Minimum qualifications :

  • Must be an BBA / MBA from a reputable university of equivalent.
  • 1+ years experience in digital planning / marketing / media.
  • More about Mindshare

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - .

    We believe that in todays world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing.

    We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy.

    We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation.

    We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

    Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively.

    Mindshare is part of GroupM, the media investment management arm of WPP, the worlds leading communications services group.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Tele-density of 70.

    83% makes Pakistans an exciting market with enormous potential. The rapidly increasing 45 million user internet subscriber-base with a 50mn broadband subscriber base (24.

    5% penetration) shows an optimistic growth for any media and advertising professional.

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