Mindshare | Senior Manager Knowledge (Research) Karachi, Pakistan
Karachi, Pakistan
6d ago


Position at Mindshare

Mindshare is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Senior Manager Research to join us. In this role, you will be responsible for responsible to understand the business needs of internal stakeholder, solve their problem by using data and also need to be highly analytical and able to translate data into business insights.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to : General Manager - Mediacom

3 best things about the job :

1. Good learning ground for energetic employee who wants to expand media industry knowledge.

2. Young and like-minded colleagues working with each other.

3. Always learning innovative and interesting things in industries.

In this role, your goals will be :

In three months :

  • Have an understanding of the requirements and portfolio of clients.
  • You will be working with data tools to provide strategic solutions.
  • In six months :

  • You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
  • Good communication with internal stakeholders.
  • In 12 months :

  • You will have started working on core KPIs.
  • You will have started to build relationships with the key decision makers within the current pipeline.
  • What your day job looks like at Mindshare :

  • Manage and plan all reporting according to project goals. (client and regional reports).
  • Assess and report project status and risks to Research Director with recommended solutions and action plans.
  • Provide oversight and guidance to Research team members and also keep a track on their KPIs.
  • Responsible for all data audits and processes are carried out smoothly.
  • Identify, analyze, and interpret media trends or patterns.
  • Ability to design and develop dashboards for clients reporting
  • Providing day to day solutions to internal / external stakeholders.
  • Accountable for assuring data accuracy.
  • What youll bring :

  • Must be skillful in Microsoft Office (Excel, PowerPoint).
  • Analyze data and develop insightful results or story that addresses business objective in a clear and concise, visually appealing format.
  • Experience in designing questionnaire and conduct research studies.
  • Experience in handling consumer insights tools.
  • Proficient in using Kantar Ratings Software.
  • Demonstrated leadership abilities, especially with cross-disciplinary efforts.
  • Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.
  • Excellent time management skills with the ability to multi-task in high pressure situations.
  • Minimum qualifications :

  • Candidate must possess at least a Masters degree in Business Administration, Statistics, Marketing or Finance.
  • Minimum 4-6 years of experience in media / marketing research and analytics.
  • More about Mindshare

    We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.

    We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.

    In Asia Pacific we have been Campaign Asias Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

    Our 10,000 people work with some of the worlds best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.

    We manage $24bn in billings and are the largest media agency in GroupM, WPPs Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source : ).

    Hear our stories (and join us) at and follow us at : WeChat ID : Mindshare China; Instagram and Twitter : ; Facebook : and Linkedin : .

    About Pakistan

    GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.

    Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.

    While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

    GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging.

    We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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