We are looking for a methodical Market Research analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions.
The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
Understand business objectives and design surveys to discover prospective customers’ preferences
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing / business models, sales and methods of operation
Compile and analyze statistical data using modern and traditional methods to collect it
Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Familiarity with CRM programs
Proven market research analysis experience
Strong analytical and critical thinking
Adequate knowledge of data collection methods
Excellent knowledge of statistical packages