Senior Manager Knowledge (Research)
Karachi, Pakistan
1d ago

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Senior Manager Research to join us. In this role, you will be responsible for responsible to understand the business needs of internal stakeholder, solve their problem by using data and also need to be highly analytical and able to translate data into business insights.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to : General Manager Mediacom

3 best things about the job :

1. Good learning ground for energetic employee who wants to expand media industry knowledge.

2. Young and like-minded colleagues working with each other.

3. Always learning innovative and interesting things in industries.

In this role, your goals will be :

In three months :

  • Have an understanding of the requirements and portfolio of clients.
  • You will be working with data tools to provide strategic solutions.
  • In six months :

  • You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
  • Good communication with internal stakeholders.
  • In 12 months :

  • You will have started working on core KPIs.
  • You will have started to build relationships with the key decision makers within the current pipeline.
  • What your day job looks like at Mindshare :

  • Manage and plan all reporting according to project goals. (client and regional reports).
  • Assess and report project status and risks to Research Director with recommended solutions and action plans.
  • Provide oversight and guidance to Research team members and also keep a track on their KPIs.
  • Responsible for all data audits and processes are carried out smoothly.
  • Identify, analyze, and interpret media trends or patterns.
  • Ability to design and develop dashboards for client’s reporting
  • Providing day to day solutions to internal / external stakeholders.
  • Accountable for assuring data accuracy.
  • What you’ll bring :

  • Must be skillful in Microsoft Office (Excel, PowerPoint).
  • Analyze data and develop insightful results or story that addresses business objective in a clear and concise, visually appealing format.
  • Experience in designing questionnaire and conduct research studies.
  • Experience in handling consumer insights tools.
  • Proficient in using Kantar Ratings Software.
  • Demonstrated leadership abilities, especially with cross-disciplinary efforts.
  • Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.
  • Excellent time management skills with the ability to multi-task in high pressure situations.
  • Minimum qualifications :

  • Candidate must possess at least a Master’s degree in Business Administration, Statistics, Marketing or Finance.
  • Minimum 4-6 years of experience in media / marketing research and analytics.
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