Sr. Email & Lifecycle Marketing Specialist
2d ago

Who We Are :

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads.

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility.

We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives.

KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.

About the Role :

We are seeking a highly qualified Email & Lifecycle Marketing Manager to establish our email channel strategy and deliver large scale growth, testing & optimization initiatives.

This candidate has a proven track record of developing and executing programs to improve conversion rates across the buyer journey.

In this role, you’ll work closely with campaigns, product marketing and analytics to day-to-day execution, management, reporting and optimization of our email marketing campaigns for new customer acquisition and retention.

What You'll Do :

  • Manage campaign execution from idea creation, copywriting, deployment, scheduling, segmentation, production, A / B testing, and optimization
  • Execute a customer- first approach to all email strategy for new customer acquisition, customer upsell / xsell, customer retention, and customer referral & advocacy
  • Build emails drafts, manage HTML edits, and collaborate with creative team on design, copy and email messaging
  • Employ a consistent best-practice approach for creating email templates, dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
  • Pull weekly campaign marketing reports and drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue
  • Develop test methodology and apply data driven techniques to optimize across all funnel stages - for example : personalization, frequency testing, messaging testing, offer testing, creative testing, segmentation / targeting and delivery timing testing
  • Partner closely with marketing ops to maintain data hygiene and automated processes within marketing automation as well as Salesforce
  • What We're Looking For :

  • 3+ years of email marketing experience in a SaaS, Freemium organization. Major plus for experience in driving app download growth
  • Advanced knowledge of a major marketing automation tool (Marketo, Pardot, Eloqua, Hubspot, etc.) and Salesforce
  • Knowledge of digital marketing and integrated campaign strategies
  • Experience owning analysis on how email contributes to overall revenue
  • A proficient writer willing to draft and test copy with support from brand
  • Creative email marketer who understands the importance of visual design
  • Optimistic professional who celebrates wins and isn't afraid to share losses. We want to learn from everything
  • Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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