Who Are We We are a UK based lead generation technology company with our own proprietary AI based software platform. We provide a full end-to-end service to our clients by generating leads through our branded website properties, validating the quality of these leads and then delivering them in real-time to our clients sales team via our AI based software platform.
We provide a very unique service through our pay-per-lead model, so we are able to deliver instant ROI and value to our clients.
Who Are We Looking For We are looking for a highly experienced / senior paid performance advertising expert to join and work remotely with our team.
You will be responsible for managing and controlling all aspects of our paid digital marketing campaigns across the most popular marketing platforms to drive high quality traffic to our websites and generate leads. Your Responsibilities
Create and manage our performance advertising Pay-Per-Click PPC campaigns.
Plan and execute digital marketing campaigns across Facebook, Instagram, Twitter, AdWords, LinkedIn and YouTube.
Create and build data driven audience targeting strategies.
Direct and drive conversion rate optimisation strategies.
Track daily, weekly and monthly campaign performance and generate reports for analysis.
Meet lead generation performance targets and business wide KPI’s.
Key Experience Required
At least 5 years experience in digital marketing & paid performance advertising management.
Extensive experience building, managing and optimising lead generation advertising campaigns.
Experience in running UK or US based advertising campaigns.
Extensive experience in using Google Ads, Bing Ads, Facebook Ads management platforms.
Expertise in using performance analytics tools such as Google Analytics, HotJar, etc.
A deep understanding of marketing trends, including best practices, graphic design, user experience, content strategy and creation.
Additional experience in SEO would be advantageous.
Key Skills Required
Fluent written and spoken English.
Analytical way of thinking and processing information
Ability to multitask and analyse data across multiple sources to identify unique opportunities.
Excellent inductive and deductive reasoning abilities. You will be required to take ability tests.
Extremely high attention to detail.
Ability to collaborate and work as part of a team.
University degree in Advertising, Marketing or directly related fields.
Google Ads Certified. Equivalent certifications across other advertising channels including Facebook and Bing, would be advantageous.
Key Benefits for you
Extremely competitive salary
Work UK hours 09 : 00 17 : 00