This position is responsible for developing and implementing the annual brand plan, including all promotional programmes, budget preparation and stock control to drive market share growth and achievement of sales targets for product assigned.
Complement sales efforts with prompt support for detailing aids, trainings, refreshers and knowledge checks.
Incumbent will be located in Karachi, Pakistan but will require extensive travelling.
This position is responsible for developing and implementing the annual brand plan, derived from the Global Annual Brand Plan.
To devise a promotional strategy to drive market / patient share growth using the assigned promotional budgets and to achieve quantitative and qualitative targets for allocated product.
JOB ACCOUNTABILITIES / STANDARDS OF PERFORMANCE
To Develop Annual Brand Plan according to global product strategy (GPS) and in line with local business strategy.
Marketing and Product Management
To develope local marketing strategy and to ensure consistent implementation
To develop promotion materials to support your marketing strategy
To timely execute the tactical plan, coordinates the accurate use of marketing tools.
To drive the publication plan supporting the product key messages.
To develop a strong relationship with the key opinion leaders (KOLs)
To conduct market research and use it in the strategy planning process.
To regularly trained the front line managers on the disease area and on the product.
To facilitate the inter-department & intra-department communication for better implementation of the marketing strategy.
To be in field visits for the monitoring implementation of marketing strategies.
To ensure the high level of share of voice for the assigned product
To keep a track record on the competition and recommend action
To attend Drug Safety and Product Complaints / Counterfeit training
To achieve the quantitative objective for the given year for the assigned produt
To prepare & monitor promotional budget.
Attend / complete all requisite on-line and F2F trainings (Role specific, Safety Responsibility and Compliance) within specified time limit.
Identifies, collects and immediately reports all safety related information on Roche products to Local Safety Responsible as per Roche requirements and local regulations.
3. WORK CONDITIONS
Local and international travel will be required.
Occasional extra work hours may be required.
4.1EDUCATION / QUALIFICATIONS
University degree (in science / related field)
Marketing degree with aptitude for medical / technical information will be prefered
Minimum 2 years of experience in marketing in the pharmaceutical industry
Understanding the dynamics of pharmaceutical industry & relevant therapeutic areas
Budgeting & forecasting
Understanding of sales / marketing relationship
Key account management
Roche Leadership Competencies :
Job Specific Competencies :
Customer management & development
Organization and planning skills
Communication and presentation skills
Who we are At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-
focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an equal opportunity employer.