E-Commerce Manager
PepsiCo
Lahore, Punjab, PK
6d ago
source : Mehnat Mazdoori

Po1 Ecommerce Manager, will partner with BU Leads and Sales teams to define Ecommerce strategy across all channels and partner with Sector Ecommerce to develop, implement and sustain a future fit Ecommerce strategy to maximize ROI and build a world class Selling Organization

  • Work with BU National Key Accounts & Ecommerce Lead to define the ECommerce strategic agenda and sales strategy that accelerates growth in the space
  • Establish and leverage strategic partnership with internet, digital and eCommerce companies to maximize sales within Pakistan region
  • Identify the future growth spaces in line with Pakistan eCommerce strategic plan aligned with BU and Sector
  • Continuously scan market to identify new customers and opportunities to grow our ecommerce portfolio
  • Lead negotiations with new customers to deliver commercial plan
  • Work with insights team to update market sizing and emerging trends including new competition and new segments.
  • Provide eCommerce channel and customer feasibility and volume / revenue / commercial investment scenario strategy
  • Ensure YoY sales growth and category leadership through joint business planning and implementation of full annual activations calendars with Top eTailers
  • Constantly look for opportunities to drive incremental profitable growth and work closely with aligned internal resources to optimize PepsiCo products on eTailer's platforms
  • Collaboration with internal stakeholders : Snacks & Bev Marketing teams, 7 Bev Bottler teams, Sales & franchise leads, finance and controls to align and deliver ecommerce agenda
  • Partner with AMESA eCommerce COE to align and benchmark best practices for Pak BU
  • Develop commercial and promotional actions to fulfill the sales plan;
  • Own and be accountable for the Digital Shelf KPI’s and other performance KPIs aligned for ecommerce
  • Manage ecommerce budget effectively to drive ROI on investment
  • Work closely with external agencies : Marketing, ecommerce agency for design and execution of ecommerce campaigns
  • Lead ECommerce Capability agenda for the BU Qualifications / Requirements Knowledge / Skill Experience Competencies

  • Marketing expertise leading the development and execution of big digital programs, content strategy and media plans, including the development of copy, photography, video, rich media, etc.
  • Experience leading marketing plans that span search, display, social, email, etc.

  • Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
  • Project Management - ability to pull together, manage and lead cross-functional teams. Build critical paths, communicate clearly and maintain focus & momentum against key initiatives
  • Proven experience and a track record of exceptional Sales performance within a B2C or B2B environment (preferably retail or ecommerce)
  • Digital affinity and potential eCommerce background
  • Strong track record of over delivery against commercial targets
  • Analytical mindset & skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
  • An ability to educate and influence key stakeholders and external partners regarding the unique opportunity in this channel.
  • Cross Functional / matrix org experience
  • Min. 6 years sales- / business development experience within FMCG industry with 2 core years on Ecommerce agenda
  • Background in FMCG, Online Retail highly desirable
  • High on future fit skills of data analytics, digital
  • Strong influencing & negotiation to navigate business development opportunities
  • High on stakeholder managememet to drive business agenda
  • Ability to work in highly complex, ambiguous environment
  • Quick decision making and strong on execution
  • Relocation Eligible : Eligible for Standard Relocation

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