Aspire for Unilever: Assistant Trade Category Manager
Karachi, Pakistan
3d ago

Key Responsibilities :

Create a winning Trade and Shopper Marketing strategy, integrating the plan across the Path to Purchase touch points.

Understand and define the shopper triggers and barriers to purchase to sharpen the key jobs to be done to deliver growth.

Translate insights into business building opportunities within specific customers / channels

Develop and use channel specific category and shopper insights towards business building opportunities within specific customers / channels

Integration of Shopper Marketing Plans with Brand Marketing Plan and channel / customer business planning

Work with Channel Managers to ensure excellence in In-Store Activation and delivery of integrated Customer Business Plan and Shopper Marketing Plan

Communicate the Customer’s / Channels Marketing and Business Strategy to the brand teams

Integrate Channel’s and customers’ Shopper input into Innovation program

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