Key Responsibilities :
Create a winning Trade and Shopper Marketing strategy, integrating the plan across the Path to Purchase touch points.
Understand and define the shopper triggers and barriers to purchase to sharpen the key jobs to be done to deliver growth.
Translate insights into business building opportunities within specific customers / channels
Develop and use channel specific category and shopper insights towards business building opportunities within specific customers / channels
Integration of Shopper Marketing Plans with Brand Marketing Plan and channel / customer business planning
Work with Channel Managers to ensure excellence in In-Store Activation and delivery of integrated Customer Business Plan and Shopper Marketing Plan
Communicate the Customer’s / Channels Marketing and Business Strategy to the brand teams
Integrate Channel’s and customers’ Shopper input into Innovation program