The Field Marketing Specialist (FMS) supports the Field Marketing Lead in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities.
They work to build strong local networks including opinion-leaders and key influencers both online (social media) and offline.
They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise, new business opportunities and encompassing local needs by impacting the heart of local consumers, ultimately leading to the successful development of the business.
The FMS is constantly out in the field’ to make things happen, this is not an office’ job. Depending on their profiles and the needs of the region, FMS responsibilities vary considerably.
Lead the Student Marketing & Consumer Collecting programs in the region.
Areas that play to your strengths
All the responsibilities we'll trust you with :
Work closely with the Field Marketing Lead on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
Spend time in the field with Student Marketeers, coaching them on the job in order to have excellence in program execution that is successfully building brand and can love.
Activate national and international best practices in & around universities encompassing the core program objectives.
Ensure sales support is a core part of the program, with the right balance of missions focused towards driving distribution, stimulating sales, exciting the trade and improving in store visibility in all On & Off Premise and New Business channels.
Work cross-functionally with counterparts on an effective plan, which is delivered.
Coach and empower each team members in the planning process for a constant flow of fresh mission ideas to grow user base.
Build and activate relationships with key opinion leaders and important local networks within key sports and artists for the region.
Identify opportunities to leverage the national and international athlete portfolio in the region.
Support national team & Field Marketing Lead in organizing events by taking over defined parts of bigger projects and realizing Small Fires.
Maximize opportunities to create consumer touchpoints in earned and owned media through locally relevant stories / experiences and a superb media network.
Contribute to the creation of a premium and aspirational local face of the brand in relevant and key scenes with a strong digital / social media footprint.
Support the Field Marketing Lead in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
Drive efficiencies in our programs, using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance of time and maintain premium execution of events.
Your areas of knowledge and expertise
that matter most for this role :
Fluency in English & Urdu (verbal & written)
Travel up to 50%