Consumer Insights Manager
PepsiCo
Lahore, Punjab, Pakistan
16h ago

Auto req ID : 207038BR

Job Description

Lead the insights agenda for PAKISTAN BU Foods BU to determine opportunities for growth. Scope covers consumer and shopper insights agenda for PAKISTAN BU Foods.

This entails utilization of his / her strong experience in multiple discipline research tools to input into sizing the growth opportunities for the BU’s IBP, as well as senior BU management business reviews, in addition to leading the qualification research for innovations and the marketing mix of the BU’s brands ending by post launch evaluation and recommending corrective actions

Accountabilities

list in priority order the main accountabilities / deliverables of the role, including key measures. These should be clearly the responsibilities of the

HOLDER.

Lead the Consumer insights agenda for PAKISTAN BU Foods BU

Lead the shopper and revenue management agenda for the BU

Lead the consumer and market analysis in addition to Need States opportunity sizing analysis for development into the BU’s SBPs decks

Work across functions to help the marketing and sales team diagnose market execution and recommend corrective actions

Assist in qualifying product and pack innovations

Assist in developing high scoring communication via leading the copy testing for the BU brands

Lead the consumer and equity tracking analysis in addition to tracking and evaluating marketing campaigns

Manages and develops the agency team to deliver on the PEP insights agenda for the BU

Presents RA and KPIs business reviews to the BU leadership team on monthly basis

Leads the post launch evaluations analysis

Lead the product benchmark research and coordinate with marketing and R&D

Interacts with the sales team to optimize the push agenda

Assist in the market growth forecasts for the BU for input into SBP planning

Qualifications / Requirements

University Graduate

  • 8 years working experience in consumer and market research
  • Fluent English reading and writing Arabic fluency is a plus

    Microsoft office good knowledge

    Analytical skills

    Research experience to cover Retail Audit, Consumer Tracking, Copy Testing, Segmentation research, House Hold panel research, concept and product testing

    Good interpersonal skills

    Team player

    Relocation Eligible : Eligible for Standard Relocation

    Job Type : Regular

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