Demand Analyst
Karachi, Pakistan
22h ago

Job Purpose

The Demand Analyst provides a specialist service to the Demand Data Analytics Manager and the Regional Demand Forecasting lead.

The purpose of the job is to ensure the most appropriate use of statistical models and other inputs to develop a robust, un-biased and comprehensive baseline sales forecast across an assigned Therapy / SKU portfolio.

The Demand Analyst prepares analyses, reporting, and KPIs for own and across all Therapies to provide to the Demand Data Analytics Manager(s).

These activities are performed across multiple markets that are managed from the relevant virtual or physical Demand Forecasting hub.

The Demand Analyst is responsible for driving improvements in baseline forecast accuracy and contributing as a result to improved customer service and lower working capital.

Education & Experience :

Bachelors degree with a specialization in statistics / mathematics / analytics

Minimum 1-2 years practical experience in running Demand Forecasting and / or analytical processes, ideally in a Pharmaceuticals environment including interaction with Commercial Sales / Marketing operations.

Experience of an FMCG environment is beneficial.

Key Responsibilities :

  • Develops in collaboration with the Demand Data Analytics Manager(s) appropriate forecast models to support forecasting of the existing SKU portfolio as well as the launch of new products or line extensions
  • Ensures that the statistical baseline sales forecasts are completed in line with the agreed planning calendar and that the optimum forecasting models are applied to each SKU within the Therapy
  • Provides detailed, timely forecast reporting across multiple markets and assigned Therapies for input to Forecast Review Meetings, Demand Review Meeting, and ultimately feed into Country / Regional / Global S&OP.
  • Responsible for the administration and update of APO and / or legacy forecasting systems and tools with respect to forecast models, SKU data, forecast data entry and validation.
  • Works with the Demand Data Analytics Manager to incorporate relevant sales and marketing information on promotions, competitor activity and other market conditions that will result in an increase or decrease of the projected sales.
  • Also responsible for documenting these assumptions.

  • Develops and applies exception reporting to enable identification and management of forecast accuracy impacts and month-to-month forecast changes.
  • Uses multiple data sources such as IMS, Distributor sales, stock movements and Ex Factory-shipments etc to generate insights to drive improvements to forecast accuracy.
  • Provides analytical support to the Demand Planning Managers, Regional Demand Forecasting Director / Manager, and cross-functional teams as required.
  • GSK is a global biopharma company with a special purpose to unite science, technology and talent to get ahead of disease together so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns as an organisation where people can thrive.

    Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

    Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive.

    We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy.

    We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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