Retail Territory Manager will play a pivotal role in the strategy implementation, with the Retail organization committed to be the GM of the Territory .
The core accountabilities are as follows :
End to End accountability for operations and business performance of Retail fuel station for fuel and non-fuel related products.
Develop clear understanding of site wise customer needs and preferences and engage Network, Marketing & Operations to address critical customer needs
Ensure consistent delivery of Customer Commitment by managing contract compliance using Independent Audits.
Identify gaps to Retailer competencies and delivery of Customer Commitment; coach, support and advise Retailers with the aid of appropriate tools.
Ensure that the Retailer trains and develops their staff, and understands the importance of People in delivering the Customer Commitment, sharing and coaching on Shell tools and processes as appropriate
Leverage trainings in retail to develop the right organization structure at site level, including business wise managerial staff (Convenience Retail, Car Services)
Enhancing the profile of forecourt staff to actively engage Customers and bring Shell Customer Commitment to life.
Regularly feed insights to Learning and Operations teams for capability building programs for Retailers and their staff
Develop and implement site wise business plans and monitor progress through structured monthly site visits and structured quarterly business reviews.
Continuously develop & implement opportunity pipeline for the territory.
Identify opportunities for profitable Retail Network growth within the Territory in line with Growth Strategy as well as managing renewal and disposal of sites within the territory
Actively monitor competition in the area and develop counter strategies to maintain competitiveness.
Maintain relationships with key external stakeholders within the Territory (Local Administration, Explosives, Police) to develop & sustain Shell as reputable Brand in the area.
Develop and maintain a strong HSSE culture within geographical area
Deliver agreed HSSE targets for geographical area