Maxus | Analytics & Insights Executive
Pakistan, Islamabad
3h ago


Position at Wavemaker

Maxus is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for an Analytics & Insights Executive to join us. In this role, you will need to understand the business needs of internal stakeholder, solve their problem by using data and also need to be highly analytical and able to translate data into business insights.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Director Knowledge & Insights

3 best things about the job :

  • Good learning ground for energetic employee who wants to expand media industry knowledge.
  • Young and like-minded colleagues working with each other.
  • Always learning innovative and interesting things in industries.
  • In this role, your goals will be :

    In three months :

  • Knowledge of media and its related content.
  • Have an understanding of the requirements and portfolio of clients.
  • In six months :

  • You will be working with data tools to provide strategic solutions.
  • You will have started to build relationships with the key decision makers within the current pipeline.
  • In 12 months :

  • You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
  • Good communication relationship with internal stakeholders.
  • What your day job looks like at Maxus :

  • Generate monthly reports with accuracy and on time.
  • Identify, analyze, and interpret media trends or patterns.
  • Responsible for consolidating all media investment and GRPs data.
  • Acquire data from secondary data sources and maintain databases / data systems.
  • Perform post-analysis of categories and provide valuable insights.
  • Work closely with vendor partners on data delivery and usage.
  • What youll bring :

  • Must be skillful in Microsoft Office (Excel, PowerPoint, and Outlook).
  • Good with numbers and capable to transform raw data to information.
  • Strong professional acumen, critical thinking and problem-solving skills.
  • Experience using Kantar Infosys is a plus.
  • Strong work ethic with ability to take initiative and to work independently and within a team
  • Excellent time management skills with the ability to multi-task in high pressure situations.
  • Minimum qualifications :

  • Must be a BBA / MBA from a reputable university of equivalent.
  • Minimum 1 year of experience in media / marketing research and analytics.
  • More about Wavemaker

    Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.

    We are obsessed with the customer's purchase journey and is what connects our mission directly to our clients business challenges.

    We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories.

    We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values.

    We are a part of GroupM, WPPs global media investment management company.

    For more information, go to

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Tele-density of 70.

    83% makes Pakistans an exciting market with enormous potential. The rapidly increasing 45 million user internet subscriber-base with a 50mn broadband subscriber base (24.

    5% penetration) shows an optimistic growth for any media and advertising professional.

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