Digital Marketing Specialist
Lahore, Punjab, PK
6d ago
source : Mehnat Mazdoori

About KalPay Co-founded by LUMS Alumni, KalPay is a well-funded Fintech Startup. We are building Pakistan’s first shariah-compliant Buy Now Pay Later company in a market estimated at $1 Billion.

We view financial inclusion and intelligent lending as our prime goals and are working hard towards achieving them. About You?

You love marketing and thinking out of the box, great with analysis, and most importantly, you are a leader!! About the role You will be responsible for various areas within the digital marketing domain, including but not limited to performance marketing, influencer marketing, copywriting, SEO, campaign development, content development, etc.

If you think your skill set matches this, then we would like to meet you! Responsibilities

  • Take lead on growth and user acquisition.
  • Take the lead on Paid and unpaid campaigns across all social media platforms.
  • Devise a strategy for KalPay’s marketing across all platforms
  • Manage and Analyze Marketing Performance and trends.
  • Look out for new opportunities, stay afloat with market trends
  • Requirements

  • Previous Digital Marketing Experience including setting up and managing paid and organic campaigns.
  • Good knowledge of Facebook and Google Analytics.
  • Analytical mindset
  • Ability to work in a team and an agile environment.
  • Minimum Education : Bachelors
  • Benefits

  • Market Competitive Salary
  • Health Insurance
  • Provident Fund
  • Be a part of a growing startup and a fun-loving team
  • Flexible Working hours + Super chill work environment
  • Extensive learning opportunities
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