Wavemaker | Senior Growth & Marketing Manager Lahore, Pakistan
Lahore, Pakistan
4d ago


Position at Wavemaker

Overview of job

Wavemaker is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Senior Growth & Marketing Manager to join us. In this role, you will be responsible for developing New Leads and Building New Growth for Wavemaker.

The Marketing and Business Development Guru will also be the guardian of the Wavemaker Brand and drive its National Awareness and Social Media agenda.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to : Managing Director and General Manager - Wavemaker

3 best things about the job :

  • A role that will connect you across the entire Wavemaker ecosystem.
  • Work with a dynamic team to build and execute innovative communications plans across the region
  • Work at the forefront of the media, digital, data industry.
  • In this role, your goals will be :

    In three months :

  • You will support general marketing and communications; collateral requests, sharing information and will be liaising frequently with our local teams
  • Understand where Wavemaker needs presence and identify areas to support in programming and execution
  • In six months :

  • Taken responsibility for development and sharing of key communications materials including internal intranets.
  • You will be collating and sharing the Wavemaker thought leadership
  • Act as the contact point for local / global Wavemaker interaction and roll out of new revenue streams
  • In twelve months :

  • You will work with stakeholders on development of flagship events
  • Have a measurement framework in place for business development participation and innovation
  • What your day looks like at Wavemaker :

  • Own demand generation and be responsible for driving leads for the Wavemaker Business team to qualify and close
  • Drive B2B Growth Marketing initiatives. Drive Business Growth Oversee, track and support sales and business development goals.
  • Partner with Business & Strategy teams on the RFP process for client acquisition and oversee the onboarding of new partnerships.
  • Be the Brand Champion. Launch and Build Wavemaker Brand Awareness.
  • Ensure Brand Standards are maintained across all communications platforms.
  • Manage Wavemaker Social Media Assets constantly.
  • Drive Innovation - Set and guide strategy to optimize OS, Media and Research products.
  • Commercialize new revenue streams - Successfully launch and scale new revenue streams.
  • Drive and manage our PR needs and values-based agenda.
  • Work closely with GroupM-Wavemaker Global and Regional Marketing Teams to ensure Pakistan is consistently engaged and visible.
  • Identify industry events where Wavemaker needs presence, from concept to execution.
  • Develop and execute a slate of compelling owned-event opportunities for clients, linked to priorities and messages.
  • Propose programming and leadership involvement in external forums that positions Wavemaker prominently in market.
  • What you'll bring :

  • Proven track record for developing B2B Growth marketing strategies that deliver tangible business results, especially in acquiring new customers.
  • Demonstrated experience with building Brands, developing strategy and delivering campaign operations excellence.
  • Experience in operational efficiency through automation of tools and processes.
  • Strong analytical, communication and presentation skills.
  • Enjoys a Creative, Dynamic culture.
  • Kindness, Respect, Integrity and Tolerance Matters.
  • Progressive and Innovative.
  • Minimum Qualifications :

  • Education : Degree in marketing, advertising and communications or MBA preferred, focused interest on brand marketing and / or consumer research and data science.
  • Professional Experience : 6+ years of experience in a B2B and / or B2C marketing leadership role.
  • More about Wavemaker

    Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.

    We are obsessed with the customer's purchase journey and is what connects our mission directly to our clients business challenges.

    We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories.

    We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values.

    We are a part of GroupM, WPPs global media investment management company.

    For more information, go to

    About Pakistan

    GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.

    Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.

    While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

    GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging.

    We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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