The Launch Excellence Manager facilities the successful launch of Pfizer breakthroughs, by providing the right focus and prioritization across categories.
This role builds market expertise in launch planning and execution by bringing best-practices and coordinating cross-functional efforts as early as 3 years prior to launch to ensure necessary steps (i.
e., customer engagement, access plans, policy shaping) are started ahead of time and resourced properly. Ensures complete and holistic pre-launch readiness of the brand.
Conceives and implements a well-orchestrated launch plan execute it through milestones and decision points by leveraging cross-functional teams.
Facilitates and integrates cross-functional efforts leading to successful breakthrough launches (25 in 25). Builds market expertise in launch planning and execution.
Leads early stages of new assets strategic planning, as early as 3 years prior to launch. Is responsible for initial assessment and recommendation for Pfizer assets / BD in the pipeline.
Partners with cross functional teams to prioritize launches across categories at the country / cluster level and coordinates resource allocation to support launch planning.
Works in alignment with corresponding BU teams, to accelerate the time to launch and access readiness of new assets coming to market.
Incorporates new product planning into overall BU CX experience plans, especially if there is a TA portfolio.
Encourages utilization of global tools and resources by the local teams, to ensure consistent standards for launch preparation across BUs.
Provides a forum for Launch Excellence best practice sharing across BUs, driving additional efficiencies and optimization of existing solutions.
Serves as a conduit to the global launch teams (in EM : CELN & CD / BILs), translating strategies into local market shaping / market development initiatives.
Collaborates with medical / O&E / market access / CA in the design of early engagement plans (KOLs, HCPs, PAGs, payers, patients), identification of local data generation needs and full understanding of the patient pathways to optimize and accelerate access.
Leads new products launch readiness planning and coordinates the cross-functional Teams (regulatory, IP legal, supply, marketing, access, public affairs, medical, etc.
to ensure on-time execution and accelerate the priority assets into market.
Ensures an adequate process for planning and handover, for the respective BU teams to take over once formal commercialization is approved.
Build, maintain, and communicate product launch plans and track the deliverables, milestones, risks, and dependencies from the cross functional launch team
Anticipate bottlenecks, explore contingencies, and provide escalation management throughout new product launch
Work as a trusted partner with brand managers to co-create launch plans for new assets.
Identify potential therapeutic areas and develop new products plans for those TAs. Liaise closely with launch excellence above market teams to secure internal endorsements for new launches.
Pharmacy graduate / MBBS / Bachelors / MBA from a reputable institution.
At least three years of pharmaceutical marketing and / or sales experience required.
A prior business development experience will be an added advantage.
Good communication skills
Strategic mindset for launching brands
Strong communication, presentation and writing skills. Strong accountability and project management for tasks without close supervision
Experience in management of cross-functional groups to accomplish corporate goals
Demonstrate a deep understanding of the product life cycle
Excellent project management skills