Site Name : Pakistan - Sindh - Karachi Posted Date : May 19 2021 Job Purpose
Align to a customer segment and leverage service-oriented mindset to deliver an exceptional customer experience.
Engage with EE and the key customer groups and meet their expectation at highest level within GSK standards and values
Integrate different brand activity plans within a promotional grid with portfolio managers and Marketing Managers for specific customer groups / segments.
Ensure flawless execution of integrated campaigns F2F and digitally for portfolios in alignment to Marketing managers.
Collect customer insight, analyse secondary and primary data and derive business intelligence to feed regional and global teams for better experience.
Education & Experience
MBBA / MBA / Pharm D
2-3 Years of Core Rx Marketing Experience
Incumbent should be comfortable with travelling
Engage with customers and external stakeholders at minimum 50% or more time to make sure the delivery of exceptional experience within service-oriented mindset.
Conduct P2P evaluation (GSO tracking) and Provide feedback to Sales Managers / Teams on improvement of messaging.
Understand Customer needs and translate into actionable insights across multiple specialties.
Collaborate with stakeholders for local implementation of Global Integrated Campaigns appropriately updated to address the persona of the customer and or customer segment including F2F and digital
Manage execution of local events - congresses, GSK sponsored digital or F2F events for specific customer segments.
Gain Marketing Managers alignment on resources allocated (A&P) and develop media plan in line with Global strategy to ensure an appropriate integration with the Global campaign objectives and use of the marketing mix
Own and conduct Cross Functional meetings every alternate month to gain / share customer insights and drive generation of an action plan for responding to the customer needs.
Feed insights to LOC marketing managers, global and regional teams on customers, competition and market for bringing robustness in co-creation process as well as delivery of exceptional experience.
Ensure that all relevant presentations are generated along with cycle meeting material.
Understands business analytics and respond accordingly to ensure customer engagement, deliver Rx share growth and increase touchpoints.
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