Associate Manager - Consumer & Market Knowledge
Procter & Gamble
Karachi, Pakistan
3d ago


Consumer & Market Knowledge (CMK) : Experts on consumer andmarketing understanding and insight. At P&G the consumer / shopper is boss.

CMK's unique responsibility is to champion the voice of the consumer and be onthe forefront of market trends. Our core work is the integration of consumer,shopper and market understanding to catalyze business growth across all of ourbusiness.

CMK is a consumer understanding powerhouse that is unparalleled inthe industry for designing and leveraging proprietary tools and methodologiesthat fuel business growth and leads to breakthrough innovation.

CMK Managers influence thedirection of our businesses by :

  • Generating deep insightsand integrated stories to grow categories and Joint Business Planning;
  • Clearly understandshopper needs, behaviors and motivations and activating that understanding toenable shopper-focused business choices;
  • Understanding consumertrends and behaviors to determine best opportunities for growth;
  • Delivering successfulbrand execution, initiatives, and maximizing ROI of marketing and in-storeactivities.

    We value leadership as well as mastery and offer fulfilling careeropportunities that make us an unbeatable force in our industry.

    Our brandbuilding is multi-disciplined, seamless and focused on delivering outstandingbusiness results with opportunities in the Brand disciplines of BrandManagement, Consumer & Market Knowledge, Communications and Design.

    Beyondthese discipline career opportunities in Brand, opportunities exist for higherlevel Management opportunities in the function that can also lead to GeneralManagement at P&G.


  • Bachelorsor Master’s Degree.
  • Statisticalqualificationis not required, but comfort with data analysis is essential.
  • StrongLeadership and influencing skillsStrategic thinking and problem solving skills.
  • Ability to work well with others in a team
  • Innovative and Analytical Mindset
  • Ability to adapt to change
  • Apply
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