Digital Marketing Lead – SEO Specialist
IT Verticals
Karachi, Pakistan
5h ago

Job Summary :

We are looking for SEO Manager to manage all search engine optimization activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Main Responsibilities :

  • Optimizing Keywords (On-Page, Off Page, Content Writing)
  • Good Knowledge of Word Press Panel. Excellent Knowledge of Google Analytics, Webmaster and SEMRUSH
  • Advance Knowledge of using Ahrefs Tool
  • Advance Knowledge of Keyword Researching, Google Trend
  • Strong knowledge and managing both on-site and off-site SEO
  • Increase the profile of all of our brands across the group through search strategy
  • Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Proven SEO experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Experience with Google Analytics, Google AdWords, Bing ads and Facebook Business
  • Functional experience with all channels of Social Media
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Strong attention to detail
  • Strong interpersonal skills, listening skills, and an articulate presenter
  • Excellent writing proficiency and content creation skills
  • Creative Thinking
  • Analytical skills
  • Research and problem solving skills
  • Apply
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