SEO Expert
Black & Grey HR
Lahore, PB, pk
6d ago

Job Description

Black & Grey HR is recruiting for an exciting HealthTech Company based out in Lahore, Pakistan. Our client is looking to hire a Search Engine Optimization (SEO) Expert to drive more traffic to a website and improve the ranking of an organization's content in search engines.

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Requirements

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A / B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS / MS degree in a quantitative, test-driven field
  • Benefits

    Attractive salary + benefits.

    Requirements

  • Proven SEO experience - Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. - Solid understanding of performance marketing, conversion, and online customer acquisition - In-depth experience with website analytics tools (e.
  • g, Google Analytics, NetInsight, Omniture, WebTrends) - Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) - Experience with A / B and multivariate experiments - Working knowledge of HTML, CSS, and JavaScript development and constraints - Knowledge of ranking factors and search engine algorithms - Up-to-date with the latest trends and best practices in SEO and SEM - BS / MS degree in a quantitative, test-driven field

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