Country Lead Acquisition
Lahore, Pakistan
3d ago

Careem is the leading technology platform for the greater Middle East. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to include payments, delivery and mass transportation.

Careem’s mission is to simplify and improve the lives of people and build a lasting institution that inspires. Established in July 2012, Careem operates in more than 120 cities across 15 countries and has created more than one million job opportunities in the region .

About the role

The purpose of the Performance & Marketing Lead role is to support the supply and demand team in their growth planning and decision making based on thorough analysis.

You will be accountable for providing strategic insights and solutions to decision-makers based on data analysis. Additionally, you will be required to focus on coming up with captain incentive schemes to make sure that we motivate captains with the right amount of bonuses while achieving growth.

This role will be reporting to Cluster Operations Manager of KP based in Islamabad and require working closely with the Central Growth and Digital Team, providing insights and solutions to growth and driving forward strategic direction.

Strong collaboration with teams across Careem footprint is imperative to succeed in this role as most of the projects are cross functional in nature.

Key Responsibilities

At Careem, we are laser focused on driving revenue growth for the company. This requires constant problem solving and extensive cross-functional collaboration.

  • Manage Cluster P / L with special focus on Rider and Captain Subsidies and all the pricing decisions.
  • Provide strategic direction to build quarterly plans, translate them into monthly KPIs and support them with project managing weekly initiatives.
  • Work closely with cluster OM and central Growth & Digital Marketing team to identify growth bottlenecks across our demand funnel.
  • Run data analytics to design out-of-the-box digital marketing and promotional initiatives to continuously improve our demand funnel.
  • Conduct brainstorming sessions with stakeholders to build a comprehensive list of strategic requirements for sustainable growth in future.
  • Monitoring the activity level of captains through incentives by designing different schemes on regular basis to make sure that we’re maintaining healthy supply during the time of need and measuring the impact and growth achieved through those schemes.
  • Measure and report performance of all Rider Subsidies, Captain Subsidies, Digital Marketing and promotional campaigns and assess against goals (ROI and KPIs).
  • Develop dashboards for reporting of both Demand and Supply side KPIs.
  • Requirements

    The ideal candidate will be a hustler for achieving targets. He / she would be part growth hacker, part marketer and part thinker who has a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values : Ownership, Being of Service and Shooting for the Moon.

    Additional qualifications include :

  • Minimum 2-3 years of experience across functions
  • Strong spike in analytical ability, sharp problem solver and ability to get things done
  • Target driven and ability to drive meeting of very aggressive targets.
  • Ability to effectively trouble shoot problems and work collaboratively within a team environment.
  • Experience in mobile marketing tools such as Adjust and Google Analytics is a plus.
  • Reporting and analytics experience, SQL knowledge is a must, experience with Tableau is highly desirable.
  • Hands on experience of developing and executing performance marketing campaigns across Facebook, Snapchat, Google, Twitter, etc would be a plus.
  • Experience working within the technology industry / start-up environment is highly desirable.
  • Experience within ride-hailing or food delivery industry is a plus.
  • Educated to BS / MS level (or equivalent) within a subject relevant to the position such as Computer Science, Engineering, Mathematics or Statistics.
  • We’re looking for someone who can take ownership, who is of service and who shoots to the moon and beyond. Is this you? We’re looking forward to seeing your application!

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