GroupM l Senior Media Planner - Digital Karachi, Pakistan
GroupM
Karachi, Pakistan
3d ago

Position at GroupM

GroupM is the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Senior Media Planner - Digital to join us. In this role, you will be responsible for working closely with the Business Manager Digital and existing teams to devise digital strategies for a portfolio of brands.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Business Manager - Digital

3 best things about the job :

  • You get to work some of the largest clients in the country.
  • Get to work closely with top publishers such as Google & Facebook.
  • Get to explore new digital platforms for your campaigns.
  • In this role, your goals will be :

    In three months :

  • Understand and manage client expectations and work on deliverables.
  • Independently manage the client and bring in new digital ideas for the client / brand portfolio.
  • In six months :

  • Setting the digital way-forward for brands, setting the digital direction.
  • New platform exploration and develop connected platform digital media solutions.
  • Successfully pitch for new businesses.
  • In 12 months :

  • Emerged as the contact person both internally and amongst clients for digital solutions.
  • Become the team lead on the account.
  • Showcase digital work done for awards.
  • What your day job looks like at GroupM :

  • Contribute in strategy development and share insights from the industry.
  • Develop media plans and ensure they are entered on all relevant platforms including deployment and finance.
  • Deploy aligned plans and monitor campaigns in order to ensure KPI delivery. Manage releases and ensure records are up to date on all platforms.
  • Manage day-to-day client interactions, expectations, and deliverables.
  • Coordinate with clients for execution as and when required.
  • Help senior planner in deal negotiations and coordination with partners.
  • Work closely with the client throughout entire program to maintain performance and resolve any performance issues.
  • What youll bring :

  • Keen interest in digital and digital trends.
  • Strong oral and written communication skills / presentation skills and interpersonal skills.
  • Go getter with a keen nature.
  • Maximum qualifications :

  • Google Certified, (otherwise will need to be certified before the end of probation).
  • 3-5 years experience in digital planning / marketing / media.
  • Must be a BBA / MBA from a reputable university of equivalent.
  • More about GroupM

    GroupMs primary purpose is to maximize the performance of WPPs media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.

    GroupMs focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPPs data investment management group, Kantar.

    Together, GroupM and Kantar account for over 50% of WPPs group revenues of more than $20 billion.

    Discover more about GroupM at

    Follow GroupMWorldwide on Twitter

    Follow GroupM on LinkedIn - https : / / www.linkedin.com / company / groupm

    About Pakistan

    GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.

    Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.

    While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

    GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging.

    We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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