ROLE POSITIONING AND OBJECTIVES
Being at the forefront of our business, the role of Activation & Trade Marketing Distribution is to excite shoppers to buy and customers to sell our Brands, to help achieve our growth objectives.
The Group A&TMD strategy is therefore built around 3 core competencies : (1) Route to Market, (2) Brand Activation and (3) Customer Management.
These are reinforced through people’s capabilities and systems.
The purpose of the role is to support the execution of the A&TMD agenda through appropriate systems and process enablement.
Key success factors include :
The Trade Systems Analyst role is at the centre of the on-going A Better Tomorrow journey of GTR; ensuring it enhances all sides of its marketing efficiency and effectiveness.
The role requires a strong personality with excellent strategic leadership skills.
Reports to : Customer Development Manager
Reporting Level : N / A
WHAT YOU WILL BE ACCOUNTABLE FOR
Business Administration :
Administer GTR A&TMD system in the following areas :
Trade coverage planning
Brand coverage planning
Route / Territory Management
Cycle Planning / targeting
Set up all relevant information in the A&TMD system such as new competitors, new suppliers, new outlet types, new key accounts, new territories, LOV management etc.
TCI monitoring and Reporting.
Support the A&TMD System Utilisation Management :
Create and maintain documentation required to utilise A&TMD system properly and deliver training to end users.
Formalise and document the use of the A&TMD system procedures, processes, responsibilities.
Assist A&TMD department in driving consistent use of the A&TMD system throughout the organisation by establishing appropriate local governance.
Data Maintenance :
Ensure that all relevant data are of highest quality to enable efficient and effective operation.
Information Management :
Develop standard and ad hoc reports that always meet business requirements
Assist the Local Functional Support Organisation :
Ensure That the A&TMDA Systems Landscape Responds to Evolving Business Requirements :
Execute opportunities for better enablement (usage of system, procedures, processes, ways of working).
Recommend changes / enhancements to the A&TMDA solution.
Act as the link between Field Force and Office teams.
Assist in the upgrades of local A&TMD systems
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
University degree in Business, Business Information or a related field
An understanding of Trade Marketing & Distribution field and office operation
Field marketing / Sales experience is a plus
Ability to influence across functions & geographies
Solid understanding of retail environment and trends
Excellent oral, written communication and interpersonal skills (English)
Pro-active, creative, and dynamic
Knowledge of any underlying software used in a A&TMD system
Basic understanding of local A&TMD systems landscape, A&TMD and Marketing processes.
Results oriented, objective based
Proficient in Microsoft PowerPoint and Excel