Trade Systems Analyst
BAT
Lahore, Punjab
1d ago

ROLE POSITIONING AND OBJECTIVES

Being at the forefront of our business, the role of Activation & Trade Marketing Distribution is to excite shoppers to buy and customers to sell our Brands, to help achieve our growth objectives.

The Group A&TMD strategy is therefore built around 3 core competencies : (1) Route to Market, (2) Brand Activation and (3) Customer Management.

These are reinforced through people’s capabilities and systems.

The purpose of the role is to support the execution of the A&TMD agenda through appropriate systems and process enablement.

Key success factors include :

The Trade Systems Analyst role is at the centre of the on-going A Better Tomorrow journey of GTR; ensuring it enhances all sides of its marketing efficiency and effectiveness.

The role requires a strong personality with excellent strategic leadership skills.

Reports to : Customer Development Manager

Reporting Level : N / A

WHAT YOU WILL BE ACCOUNTABLE FOR

Business Administration :

  • Administer GTR A&TMD system in the following areas :
  • Trade coverage planning
  • Brand coverage planning
  • Route / Territory Management
  • Cycle Planning / targeting
  • Visit execution
  • Reporting
  • Set up all relevant information in the A&TMD system such as new competitors, new suppliers, new outlet types, new key accounts, new territories, LOV management etc.
  • TCI monitoring and Reporting.
  • Support the A&TMD System Utilisation Management :

  • Create and maintain documentation required to utilise A&TMD system properly and deliver training to end users.
  • Formalise and document the use of the A&TMD system procedures, processes, responsibilities.
  • Assist A&TMD department in driving consistent use of the A&TMD system throughout the organisation by establishing appropriate local governance.
  • Data Maintenance :

  • Ensure that all relevant data are of highest quality to enable efficient and effective operation.
  • Information Management :

  • Develop standard and ad hoc reports that always meet business requirements
  • Assist the Local Functional Support Organisation :

    Ensure That the A&TMDA Systems Landscape Responds to Evolving Business Requirements :

  • Execute opportunities for better enablement (usage of system, procedures, processes, ways of working).
  • Recommend changes / enhancements to the A&TMDA solution.
  • Act as the link between Field Force and Office teams.
  • Assist in the upgrades of local A&TMD systems
  • ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • University degree in Business, Business Information or a related field
  • An understanding of Trade Marketing & Distribution field and office operation
  • Field marketing / Sales experience is a plus
  • Ability to influence across functions & geographies
  • Solid understanding of retail environment and trends
  • Excellent oral, written communication and interpersonal skills (English)
  • Pro-active, creative, and dynamic
  • Analytical thinking
  • Knowledge of any underlying software used in a A&TMD system
  • Basic understanding of local A&TMD systems landscape, A&TMD and Marketing processes.
  • Results oriented, objective based
  • Proficient in Microsoft PowerPoint and Excel
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