Online HR Internee
Karachi, Karachi, Pakistan
5d ago
source : Mustakbil

Job Description

Duties and Responsibilities

Create findable, readable, understandable, actionable and shareable content for different web properties and company blogs.

Utilize SEO best practices and keyword strategies to increase website traffic

Refresh and edit a variety of content including articles, blog posts, buying guides, and other supportive text using analytics data.

Research topics related industry to further industry knowledge and improve existing content.

Learn and understand the technical product.

Stay informed and up-to-date on emerging and existing industry trends in content writing and web copy.

Master various systems and SOPs built to produce quality content

Work with the editorial team to ensure the content is produced, reviewed and published on time.

Repurpose content for different distribution channels (infographics, slide decks, Linkedin Carousels, etc).

Use PowerBI, Google Analytics and other tools to understand the results published content is bringing, and whether it’s adding any value to business results (free signups or paid conversions).

Understand the CTA’s and interlinking to test clicks and improve on a regular basis.

Understand the content funnels and create content accordingly

Topic ideation & planning deliverables with the project management team.

Conduct competitive research using tools like Ahrefs, BuzzSumo, SEMRush

Create thorough outlines for any kind of content for editorial review and approvals.

Job Specification

Skills / Attributes Required

5+ years of experience in digital content writing, journalism, or marketing.

Strong attention to detail and the ability to maintain accuracy in a fast-paced work environment

Ability to multitask while meeting short and long term deadlines

Creative problem solving and analytical skills

Willingness to learn new tasks and software

Superior research skills

Solid written and verbal communication skills

Can work both independently and in a collaborative, team-oriented environment

Experienced with editing, revising, and writing copy

Familiarity with SEO best practices

Outcomes driven approach in writing is a must-have.

Job Rewards and Benefits

Gratuity Health Insurance Incentive Bonus Leaves Life Insurance Medical Provident Fund Sports and Entertainment

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