Digital Marketing Specialist
OLX Group
Pakistan, Lahore
1d ago

We are looking for a specialist to join our Digital and Performance Marketing team in our Headquarters in Lahore. As a specialist, your main responsibility is to develop, implement and track while liaison with regional team to execute campaigns, find ways to optimize our investment in all digital marketing activities to improve performance, automate tasks (reporting & dash boarding), work with different teams and functions to help the overall business goals.

We are a team of 5,000 ambitious, curious people building marketplace platforms that make it super easy for anyone to buy and sell almost anything, boosting local economies.

What you will be doing :

  • As part of the team, you'll assist in the planning and implementation of the investment strategy to identify and pursue opportunities for optimal online media exposure.
  • You’ll be responsible for creating reporting streamlines, forecasting models.
  • You’ll be responsible for defining the right mix of audiences to target to increase the impact of PM activities
  • As a plus, specialist must have a solid foundation in campaign management and is an expert on Google / Facebook advertising and overall digital strategy.
  • You'll be tasked with proactively managing and optimizing campaigns for OLX Pakistan.
  • Your role will be responsible for launching campaigns, optimizing its performance, preparing campaign reports and recommendations, improving company's best practices and collaborating with internal teams to establish processes for creative deliverable and streamline campaign management.
  • Moreover, you will also be required to build analytics and tracking for several different marketing channels.
  • Who we’re looking for :

  • 2-3 year of experience (experience of data driven digital marketing preferred)
  • Bachelor's degree in Economics, Computer Science, Business or related fields
  • Proficient in digital marketing tools and Microsoft Excel. Knowledge of SQL is a plus.
  • Passion for data and outstanding analytical capacity paired with a profound business sense
  • Excellent communication skills both written and verbal
  • Exceptional project management skills and attention to detail
  • What we’ll give you :

  • Health insurance coverage for all employees and their spouse and children
  • Life insurance for all employees
  • Annual paid holidays of 20 working days along with 15 sick leaves
  • Provident Fund for all employees
  • Staff recognition & personal development plan
  • Flexible working hours
  • A cool, start-up environment
  • Casual dress code
  • Vibrant social scene
  • What you need to know about us :

  • We connect local people to buy, sell or exchange used goods and services by making it fast and easy for anyone to post a listing through their mobile phone or on the web.
  • Hundreds of millions of people in local markets around the world generate more than 1.7 billion monthly visits, 35 billion monthly page views and 54 million listings every month on the OLX Group's online marketplaces.

  • OLX is part of the OLX Group, a global product and tech company with 17 brands, +40 countries, +5000 people and one mind-set.
  • Our mission is to make it super easy for people to buy and sell almost anything, boosting local economies.
  • We are proud to be different, and we work differently too. We combine the spirit and agility of a start-up with the maturity that comes from being part of a 100-year-old company.
  • We are curious, ambitious and allergic to corporate interference. We improvise, experiment and push each other further, embracing uncertainty and driving change.
  • If you are as excited as us about this position and our company, we hope you join us! If you’d like to learn more about the OLX Group, take a look at the other parts of our website.

    And remember, we are an equal opportunities employer.

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