Position Title : Head of Campaigns - New Verticals
Department : Marketing
Location : Karachi
Do you love food and convenience put together? Then you just might love foodpanda.
foodpanda is the leading, on-demand food delivery company in Pakistan, bringing thousands of your best-loved restaurants online into your home or office - fast! We’re all about bringing on the smartest folks as we continue to grow with an all hands on deck environment and hire those who can thrive in a startup culture.
We are a family of problem solvers, designers, thinkers and tinkerers, working around the clock to make foodpanda the most loved online tool for food delivery in the universe.
Supervise a cross-functional team of campaign leads in the strategic development of messages and deliverables to ensure that every campaign is not only about creative but delivers business objectives.
Prioritize work and resources across engagements based on short- and long-term needs, establishing campaign schedules by collaborating with content writers, designers and production departments.
Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
Review and approve campaign concepts developed by your team, agency and our regional teams, ensuring deliverables that effectively address marketing goals and challenges.
Produce fresh, innovative work that follows recent trends and reflects the tone of voice of the brand.
Present, or oversee the presentation of final concepts, and obtain approvals for deliverables.
Monitor campaign performance and results data in line with campaign objectives and continuously beat previous benchmarks
Drive incremental sessions and traffic to the platform through effective content creation, segmentation and targeting.
A Masters or MBA in Marketing, Economics, or Business from a top university.
7+ years experience in brand management for hyper-growth stage companies.
Experience in E-Commerce, FMCG, Telecom, Advertising and QSR sectors.
Excellent analytical skills, independent thinking, and data-oriented.
Ability to work autonomously in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills.
Exceptional communication and presentation skills.
Creative, entrepreneurial, curious, flexible, and highly motivated personality.
Strong organizational skills and you know how to prioritize your projects.
Ability to build and review the work of the campaign team and lead them to better results. Develop them and inspire them to be better every day.
Experience in analyzing brand tracking, market trends, consumer need, and the competitive landscape.
Exceptional familiarity with data and metrics review to report on campaign performance, as we are a very data-driven company.
Experience in spearheading and managing campaign strategy for both small-scale and large-scale projects, harnessing data and insights.