Who we are :
Founded in 2006, GMS is a global messaging provider that offers monetization solutions for mobile operators in A2P, P2P, and P2A messaging, and multi-channel messaging solutions for enterprises.
Pioneers in messaging monetization and leaders in the CIS region, GMS has since expanded to over 200 countries.
What you’ll do :
Plan and lead execution of marketing activities throughout GTM and product lifecycle, targeted at Mobile Network Operators.
Own marketing activities for a large portfolio, which includes products within the area of messaging (A2P, P2P, P2A) and MNO s network protection.
Define, develop / oversee the creation of a wide array of collateral and assets for use on a variety of digital and traditional channels (product brochures, sales pitch presentations, whitepapers, infographics, videos, product web pages, digital campaign content, and others).
Develop powerful product stories by leveraging customer insights and by a thorough understanding of market trends and competitive forces.
Measure and optimize product content performance, identifying and unlocking the potential for incremental growth.
Create, deploy, measure, and optimize product launch campaigns to drive product discovery, customer acquisition, engagement, retention, and advocacy.
Build and maintain product knowledge.
Train and support Sales team to effectively articulate product positioning and benefits.
Brief, mentor and collaborate with Product Marketing colleagues. Work hand-in-hand with Product Management, Sales, and Operations teams.
Work closely with content creators, writers, designers, and digital marketers, ensuring deadlines are communicated early and priorities are adhered to.
Support Head of Product Marketing in the development of long-term strategic initiatives, defining new sales toolkits, and piloting new marketing approaches.
What we expect :
5-8 years of experience in international marketing.
Proven experience in Telecom industry (working on MNO side or having MNO as primary customer-preferred).
Excellent command of English is a must.
Previous product launch experience a must. Focus on developing product positioning, value proposition, and messaging.
Thorough understanding of every step of the Go-To-Market strategy a must.
Very good understanding of MNO landscape required.
Experience in creating and tailoring product messaging for a variety of digital and traditional channels. Customer centricity a must.
Experience in transforming technical product input into engaging storylines using a variety of formats and media.
Hands-on with mar-tech stack (Hubspot, GA, Salesforce, JIRA, or similar).
Very good understanding of the digital marketing landscape with a focus on SEM, social ads, retargeting, and remarketing techniques.
Very good understanding of B2B lead and demand gen techniques.
Analytical mindset, able to translate data into actionable insights.
Strong understanding of brand consistency principles a must.
Ability to get support and buy-in from diverse teams across the company and implement ideas in a test-and-learn environment.
What we offer :
Multicultural & dynamic environment in fast-growing worldwide business.
One-of-a-kind company culture a mixture of open mindset, high dedication, striving for success, and team spirit.
Professional team that is committed and stands for the highest standards of performance.
Our values Commitment, Integrity, and Progress are vivid in day-to-day company activities.
Customer-oriented culture with high respect to both internal and external customers.
Competitive salary and bonus system.
Choosing GMS, you choose progress.
This position includes traveling within Europe on monthly basis required (up to 20%) after Covid-19 restrictions are lifted.