Product Marketing Manager (MNO Products)
Global Message Services
Islamabad, Pakistan
22h ago

Who we are :

Founded in 2006, GMS is a global messaging provider that offers monetization solutions for mobile operators in A2P, P2P, and P2A messaging, and multi-channel messaging solutions for enterprises.

Pioneers in messaging monetization and leaders in the CIS region, GMS has since expanded to over 200 countries.

What you’ll do :

  • Plan and lead execution of marketing activities throughout GTM and product lifecycle, targeted at Mobile Network Operators.
  • Own marketing activities for a large portfolio, which includes products within the area of messaging (A2P, P2P, P2A) and MNO s network protection.
  • Define, develop / oversee the creation of a wide array of collateral and assets for use on a variety of digital and traditional channels (product brochures, sales pitch presentations, whitepapers, infographics, videos, product web pages, digital campaign content, and others).
  • Develop powerful product stories by leveraging customer insights and by a thorough understanding of market trends and competitive forces.
  • Measure and optimize product content performance, identifying and unlocking the potential for incremental growth.
  • Create, deploy, measure, and optimize product launch campaigns to drive product discovery, customer acquisition, engagement, retention, and advocacy.
  • Build and maintain product knowledge.
  • Train and support Sales team to effectively articulate product positioning and benefits.
  • Brief, mentor and collaborate with Product Marketing colleagues. Work hand-in-hand with Product Management, Sales, and Operations teams.
  • Work closely with content creators, writers, designers, and digital marketers, ensuring deadlines are communicated early and priorities are adhered to.
  • Support Head of Product Marketing in the development of long-term strategic initiatives, defining new sales toolkits, and piloting new marketing approaches.
  • What we expect :

  • 5-8 years of experience in international marketing.
  • Proven experience in Telecom industry (working on MNO side or having MNO as primary customer-preferred).
  • Excellent command of English is a must.
  • Previous product launch experience a must. Focus on developing product positioning, value proposition, and messaging.
  • Thorough understanding of every step of the Go-To-Market strategy a must.
  • Very good understanding of MNO landscape required.
  • Experience in creating and tailoring product messaging for a variety of digital and traditional channels. Customer centricity a must.
  • Experience in transforming technical product input into engaging storylines using a variety of formats and media.
  • Hands-on with mar-tech stack (Hubspot, GA, Salesforce, JIRA, or similar).
  • Very good understanding of the digital marketing landscape with a focus on SEM, social ads, retargeting, and remarketing techniques.
  • Very good understanding of B2B lead and demand gen techniques.
  • Analytical mindset, able to translate data into actionable insights.
  • Strong understanding of brand consistency principles a must.
  • Ability to get support and buy-in from diverse teams across the company and implement ideas in a test-and-learn environment.
  • What we offer :

  • Multicultural & dynamic environment in fast-growing worldwide business.
  • One-of-a-kind company culture a mixture of open mindset, high dedication, striving for success, and team spirit.
  • Professional team that is committed and stands for the highest standards of performance.
  • Our values Commitment, Integrity, and Progress are vivid in day-to-day company activities.
  • Customer-oriented culture with high respect to both internal and external customers.
  • Competitive salary and bonus system.
  • Choosing GMS, you choose progress.

  • This position includes traveling within Europe on monthly basis required (up to 20%) after Covid-19 restrictions are lifted.
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