Expert Performance Marketing - Islamabad
Veon Group
Islamabad, Islamabad, PK
5d ago
source : WHATJOBS

Expert performance Marketing helps prepare, manage and execute digital marketing campaigns for our various segments / products.

She / he is responsible for the collection of requirements, preparing appropriate campaign strategies and executing those strategies for effective results on digital media.

The role reports directly to the Head of Digital Marketing within an extended team of 10 team members.

What does Expert Performance Marketing do?

Key Responsibilities :

You will have end-to-end responsibility of assigned segment(s) for complete demand generation funnel spanning all performance marketing operations across multiple channels, including production of engaging ad content, hands-on campaign optimization, analytics, and reporting, as well as social media channel management.

This will involve the following tasks :

Developing a thorough understanding of the segment / product(s) assigned through research and analysis

Liaising with segment / product owner(s) for gathering requirements for annual / monthly campaign calendar

Managing the budget allocation and spend for each segment

Managing the creation and adaptation of the digital content for varied mediums

Choosing appropriate digital channels to expose the campaigns for maximum effect

Creating audiences appropriate to the campaign and segments / products

Buying appropriate media keeping the cost and other targeted KPIs in mind

Monitoring each campaign on regular basis and optimizing when needed

Reporting on the campaign results to the segment owner and management

Managing inbound assets (like website and E-Care app) and social Jazz owned media channels (twitter, FB, WhatsApp, LinkedIn, YouTube) for listening to and responding to voice of customer

Creating partnerships for campaigns and products to enhance various Jazz initiatives

Media Buying Agency

Effective campaign results based on agreed KPIs like Views, Likes, Clicks, Downloads, Installs, Leads, Sales etc. (CPM, CPA, CPC, ROAS, CPI, PPL, PPS)

Timely execution of campaigns to meet the business objectives

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

What are we looking for and what does it require to be Expert Performance Marketing?

Experience and Educational requirements

5-10 years, with proven track record in Media Buying

Experience of managing and running campaigns across multiple digital media channels

Have a thorough understanding ad buying platforms

Proven track record in app growth & analytics

Understanding of digital audience segmentation techniques

Hands-on experience with analytical and insights tools i.e marketing & advertising analytics, consumer insight tools etc.

Experience of multiple media buying techniques

Hands-on experience of Social Media Management

Experience with SEO / SEM is preferred

Digital agency experience is a plus

Experience with running campaigns on various other social media LinkedIn / TikTok / SnapChat / Instagram / Twitter / Reddit / WhatsApp / BIGO / Likee / Pinterest / IMO is preferred

Digital partnerships experience is a plus

Soft / Technical Skills Requirement :

Business Partner Management

Content marketing

ROI and data driven mindset

Design thinking methodology

Familiarity with Agile methodology

Influencer Marketing

Creative capabilities

Get-things-done attitude!

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70 million + customers for the better.

This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success.

Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.

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