Advertlance is looking for a highly motivated and driven individual to join the founding team to oversee the digital marketing of the Company's portfolio of brands.
The ideal candidate has 3+ years of experience in Digital Marketing, preferably from a tech company that operates in any of the domains below :
Logistics (Last mile or first mile)
E-Commerce / Marketplace
Professional Services (Agency providing Digital Marketing services)
Planning, executing (in coordination with an agency), and overseeing all digital marketing campaigns to optimize for acquisition and retention performance
Providing a detailed overview of digital marketing funnels to understand drops
Creating a marketing communications calendar for seamless execution and excellent transparency
Developing budgets for quarterly campaign spending and anticipated performance
Content will be produced by the agency; your job will be to guide on what kind of content in F&B gets the most traction i.
e. is it video, gifs, close up shots of food etc.
Coordinating with a digital marketing agency to deliver content on time for digital campaigns
Analysis & Reporting
Generate reports on digital marketing performance across multiple channels
Ensure the insights from reports are utilized in future planning of campaigns
What success looks like
You're able to reduce the cost per acquired customer
You're able to hit retention rates of 65% or higher
You're able to constantly raise the bar in terms of campaign performance and content quality, determined by rising engagement levels
You drive the agency to provide their absolute best work and resources to our content planning and execution
You're able to share clear reports on campaign performance allowing you and the business to make thought-through decisions
What sets you up for success?
Bachelor's Degree or higher
Online courses / certifications completed in / relevant to Digital Marketing and SEO are highly desirable
Prior experience working at a fast-growing startup or company is preferred
A mindset to hustle and get things done
You're an active learner at the core of your work and do not settle or wait for others to push you to explore.
You're curious and you want to raise the bar in everything you set out to do.
You care about being disciplined in how you manage time, set priorities and care about the impact you make through your effort
You're comfortable working in uncertainty and can figure your way out of challenges without compromising on the company's values or your own integrity
You take initiative when you come across a challenge or opportunity
A competitive salary
Job Types : Full-time, Contract
Salary : Up to Rs70,000.00 per month
Brand Account Management
Social Media Management
Search Engine Marketing
Pay Per Click Campaigns