Wavemaker | Digital Lead Lahore, Pakistan
Lahore, Pakistan
6h ago


Position at Wavemaker

Wavemaker is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Digital Lead to join us. In this role, you will be responsible to work closely with General Manager Digital GroupM Pakistan and regional teams to devise digital strategies for a portfolio of brands as well as aligning and identifying new revenue streams.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role :

This role reports to : Managing Director - Wavemaker & Chief Digital Officer

3 best things about the job :

You get to work some of the largest clients in the country.

Get to work closely with top publishers such as Google & Facebook.

Get to explore new digital platforms for your campaigns

In this role, your goals will be :

In three months :

Understand and manage client expectations and work on deliverables

Independently manage the client and bring in new digital ideas for the client / brand portfolio.

In six months :

Setting the digital way-forward for brands, setting the digital direction.

New platform exploration and develop connected platform digital media solutions.

Successfully pitch for new businesses.

In 12 months :

Emerged as the contact person both internally and amongst clients for digital solutions.

Become the team lead on the account.

Showcase digital work done for awards.

What your day job looks like at Wavemaker :

Oversee Digital Leads operations and their teams to ensure smooth strategy development.

Identify and drive new platforms, technologies and tools in the local market in line with the global GroupM tech stack.

Ensure the right selection of touch points in line with campaign objectives and Global best practices.

Identity additional revenue stream and business opportunities.

Lead new client pitches and provide complete digital frame work to support the overall pitch plan.

Be proactive in troubleshooting and crisis management.

Oversee target achievement and annual KPI deliverables.

Manage local and global business stakeholders. Ensure support on all local, regional and global deliverables.

Monitor competitors vigilantly and devise strategies to stay ahead of the curve by identifying potential innovation opportunities.

Make retention plans for existing clients and develop good working relation with client teams.

What youll bring :

Strong organizational and numeracy skills.

Keen interest in digital and digital trends.

Flexibility and able to work under pressure.

Respect hierarchy and follow a complete chain for assignments.

Excellent personal / organizational management.

Ability to set and meet multiple demands within challenging deadlines.

Excellent interpersonal skills ability to communicate effectively at all levels, internally / externally, formally & informally.

Minimum qualifications :

Experience of at least 6-8 years in media / digital planning, buying and creative.

BBA / MBA from a reputable university or equivalent.

Google AdWords and other certifications.

More about Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.

We are obsessed with the customer's purchase journey and is what connects our mission directly to our clients business challenges.

We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories.

We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values.

We are a part of GroupM, WPPs global media investment management company.

For more information, go to

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.

While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging.

We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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