AffinityVibez prides in connecting businesses, ideas, and people for greater impact.
The Role
You will be responsible for :
Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
Translating brand strategy into brand plan and go-to-market strategy.
Planning and execution of communications and media actions across offline, online and social media.
Participating in product development, pricing and supporting new product launches.
Guiding the Advertising & Promotion budget.
Devising actionable strategies from customer insights.
Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
Managing external agencies for the execution of research projects.
Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
Conveying analysis and recommendations via presentations and written reports.
Developing and executing CSR programs as well as conducting periodic program reviews to assess outcomes and effectiveness.
Acting as the focal point for the Company's CSR initiatives in the geography and building relationships with community partners and key stakeholders.
Staying abreast of relevant research, trends in the areas of focus and promoting best practices.
Promoting employee volunteering initiatives in coordination with internal stakeholders.
Driving budget & monitoring spend to deliver results in line with planned objectives.
Managing a team of More than 100 people.
Ideal Profile
You have at least 1 year experience ideally in CSR, Brand / Product Management or Consumer Insights / Market Research within Consumer industry.
Experience within would be a strong advantage.
You are experienced in managing a wide range of qualitative and quantitative research.
You are a strong networker & relationship builder
You are a strong team player who can manage multiple stakeholders
You possess strong analytical skills and are comfortable dealing with numerical data
What's on Offer?
Opportunity within a company with a solid track record of performance
Work alongside & learn from best in class talent
Join a market leader within Consumer Durables 
