Consumer Insights Manager
BAT
Lahore, Punjab
5d ago

ROLE POSITIONING AND OBJECTIVES

The Consumer Insights Manager will be a key role supporting the EM Insights team in executing consumer, customer and competitor insights and foresights for Combustibles and New Categories.

The role, will effectively managing external research agencies, ensuring compliance to best practices and standards of predefined methodology to product agile, high value & actionable insights.

The Consumer Insights Manager will furthermore provide critical support in delivering rapid & impactful insights mining & analysis utilising innovative approaches to aid business decision making to drive scale in our brands and protect the heartland base of our portfolio.

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Bring the consumer perspective to marketing decision making by executing analysis and research activities (qualitative & quantitative) to provide insights and recommendations
  • Scope and gather context from end market in collaboration with Insights team to develop optimal research / analysis approaches catering to business need for time & cost efficiency
  • Identify ideal methodology and provide oversight on the data collection process, analytic work plan and narrative framework to ensure actional insights are generated to support business needs
  • Manage external agencies for the execution of consumer research projects and syndicated studies ensuring on-time - in full delivery of outputs at defined quality standard that deliver to initial scope and business objectives
  • End-to-end management of research projects as required (including questionnaire design, programming, execution)
  • Effectively manage stringent project timelines for a fast paced business environment
  • Translate data & information into impactful insights & foresights and convey analysis and recommendations via presentations and written reports to internal stakeholders
  • Generate critical consumer insights via aggregation and synthesis of multiple studies and data sources conducted over a period of time
  • Identify and propose improvement opportunities in current process to enhance the effectiveness of the generation of consumer, customer & competitor insights.
  • Continuously strive to improve current tools and methodologies to improve analysis of information.
  • CAN THIS BE YOUR FUTURE ROLE

  • Do you have proven experience in market research and consumer insights?
  • ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Degree in Marketing, Business Administration, Psychology, Analytics or related field.
  • At least 5 years prior experience within a similar role market research / consumer insights
  • Experienced in managing and executing a range of qualitative and quantitative research
  • Advanced understanding of research methodologies and solid analytic skills including : ability to synthesize information, identify trends, reduce complexity and identify key opportunities.
  • Strong analytic skills & critical / creative thinking skills
  • Advanced Microsoft Office Skills (PowerPoint / Excel)
  • Project management experience and strong capability of managing and prioritising a number of competing task for different stakeholders
  • Proficiency in English, possessing strong communication skills
  • Exceptional storytelling skills with the ability to present information in a simple and compelling format that has practical application
  • Experience in both research agency as well as client side
  • Create proactive and effective stakeholder engagement at all levels to maintain good relationships.
  • Identify and actively pursue continuous improvement opportunities to increase the overall efficiency and effectiveness of processes
  • BENEFICIAL SKILLS

  • FMCG experience
  • Shared Service experience
  • Global Exposure
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