CRM Manager - Planning & Personalisation
Careem
Karachi, Pakistan
12h ago

What you'll do

This CRM Manager will be responsible for aligning CRM strategy with stakeholders, designing marketing automation, and growth of the marketing campaigns across the Careem marketing ecosystem.

In this role you will also be responsible for designing experiments throughout the customer lifecycle journey, optimizing channel performance and driving the analytical arm of CRM.

The role also involves closely working with the product team to drive customer conversion across the customer life journey.

  • Focusing on the core business KPIs, develop and implement CRM programs that align to key moments of need within the customers journey based on insights from analytics and behavioral science
  • Deliver omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience
  • Partner with internal stakeholders (ie. Growth team) to define and optimize automation journey strategies and develop cross-channel experimentation programs and initiatives that increase key performance indicators
  • Design and perform Multivariate testing across content and channel
  • Build, optimize, & measure performance of marketing campaigns including engagement programs, and behaviorally-triggered campaigns across channels
  • Build performance dashboards & reports across CRM channels
  • What you'll need

  • 3+ years work experience in CRM
  • Strong experience in engagement and retention marketing throughout different portions of the lifecycle
  • Comprehensive understanding of audience principals, and related personalization techniques and tools
  • Experience with experiment design and running AB / MVT testing
  • Excellent analytical skills with a demonstrated ability to translate data into actionable insights & business recommendations
  • SQL or other querying languages & data analysis experience are a big plus
  • Excellent verbal and written communication and presentation skills
  • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences
  • Where you'll be

  • Even though we are working remotely, we are strong believers in collaboration and the power of building social connections with our teams.
  • For that reason, our offices are still open and provide plenty of collaboration-friendly spaces at times when teams need it or if you need a quiet space to work outside of home.

  • You’ll be working in the location you’re hired from. Due to legal and compensation considerations, you will need to be based out of the country you’re hired from as your primary work location.
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