Social Listener
Lahore, Pakistan
1d ago


Position at Wavemaker

Wavemaker is an agency of GroupM, world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Social Listener to join us. In this role, you will be responsible for managing relationships for digital insights for both external and internal clients.

Additionally, you will be expected to effectively coordinate with the internal stakeholders and clients to ensure accurate delivery of the committed services to the clients.

One point of contact for Digital Insights / Social Insights for Nestle DAT team.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Digital Lead

The best thing about the job :

  • You get exposure to best in market practices and global practices
  • In this role, your goals will be :

    In three months :

  • Managed client expectations on regular deliverables
  • Independently manage requirement on Insights and reporting
  • In six months :

  • Successfully communicated ongoing actionable insights to the client
  • Have a complete control over listening tools and page management
  • In 12 months :

  • Emerged as the go-to person both internally and amongst clients for digital solutions.
  • Become proficient is escalation handling and resolve conflicts.
  • What your day job looks like at Wavemaker :

  • Know your tool well - Knowledge on social listening tools - Radian6, Visible Intelligence, Unmetric, Social Bakers etc.
  • Experience in constructing complex queries using Boolean logic in multiple tools and adjust queries to maximize results in different tools.
  • Understand client objectives, category / competitive trends for various product categories.
  • Understanding client brief and translating it into measurable objectives.
  • Experience with data verification, quality control and analytics.
  • Experience presenting deliverables with commentary, verbatim and visualization of data.
  • Support Business Teams on Insight.
  • What you'll bring :

  • Keen interest in Digital and digital trends.
  • Strong oral and written communication skills / presentation skills.
  • Google Certified, (otherwise will need to be certified before the end of probation)
  • Minimum qualifications :

  • Must be an BBA / MBA from a reputable university of equivalent.
  • At least 1 year of experience in digital planning / marketing / social media.
  • About Wavemaker

    Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.

    We are obsessed with the customer's purchase journey and is what connects our mission directly to our client's business challenges.

    We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories.

    We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values.

    We are a part of GroupM, WPP's global media investment management company.

    For more information, go to

    About Pakistan

    GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.

    Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.

    While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

    GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging.

    We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.


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