Senior Digital Performance Marketing Specialist, Display and Video
KeepTruckin
Lahore, Punjab, Pakistan
5d ago

Who We Are

KeepTruckin builds technology using the latest advancements in AI and computer vision to improve the safety and efficiency of businesses with vehicles.

Over one million drivers and 100,000 companies across every industry trust KeepTruckin’s integrated platform to power their operations, prevent accidents and reduce costs.

At KeepTruckin, we see our hard work rewarded in tangible ways every day, and we believe that intelligence is most powerful when paired with humility.

We’re motivated by the opportunity to save lives on the road while impacting and improving every facet of multiple trillion-dollar industries that keep our physical economy moving.

KeepTruckin is proud to be a Forbes Cloud 100 company, Forbes Best Startup Employer 2020, and an Inc Magazine Best Place to Work.

About the Role :

KeepTruckin's marketing team is growing quickly and this role will be critical to helping us scale our display and video campaigns.

You will take the lead on managing our display and video campaigns and rapidly deploy and measure tests.

What You'll Do :

  • Manage KeepTruckin's Display and Video campaigns
  • Optimise ad messaging, creative, and audiences on a daily basis
  • Experience using Google Display 360 & YouTube
  • Track and be accountable for the ROI of a 1 million+ dollar budget
  • What We're Looking For :

  • 5+ years display and video campaign management experience
  • Proven experience managing complex campaigns
  • Proven experience testing and optimising a high volume of display and video campaigns
  • Experience with SQL, Python preferred but not required
  • An analytical skill set with a strong command of key metrics like ROAS, CAC, and eLTV
  • B2B experience preferred but not required
  • Creating a diverse and inclusive workplace is one of KeepTruckin's core values.

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