Trade Marketing Manager (m/w/d)
Red Bull
Karachi, Karachi, PK
20h ago
  • Bachelor's degree (mandatory)Master's Degree (preferred)
  • Permanent, Full-time

The Trade Marketing Manager is responsible for the development and coordination of the trade marketing activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. They should lead the strategy of the local sales team and enable the execution via Field Sales teams. This includes all means of communication (internal, trade and shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities and sales analysis to generate insight. This person is also responsible for managing Internal Modern Trade (IMT) Accounts nationally alongside their executions and sales delivery. In general, this person will co-ordinate and manage all trade-led marketing activities alongside Key Account Management and Development.


Areas that play to your strengths

All the responsibilities we'll trust you with:

Trade Marketing Knowledge and Capability

Develop trade marketing strategies, utilising trade and marketing experience to recommend best trade-led activities.

Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.

Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

Key Account/Sales Knowledge and Capability

Liaison with Third Party staff to effectively drive and grow sales in respective key accounts.

Manage and ensure executions in key accounts through the distribution partners or Third Party staff.

Alignment and Coordination of Sales and Marketing Activities

Through personal and electronic communication - educate, provide orientation and utilise the brand team to deliver through the line activity in store. The country marketing plan should be translated into sales strategy.

Proactively exchange ideas between Marketing and Sales departments and challenge traditions.

Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Logistics and Finance teams.

Be the point of contact for the sales team to advise and give guidance on all accounts.

Define the Perfect Store by channel for your market using the International Model marketing activity.

Support the alignment across customers and channels in regard to trade marketing activities.

POS Tools Implementation and Development/Adaptation

Ensure global POS toolkit is used effectively in order to adhere to brand guidelines and appropriately representing the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognised.

Business Insights

Identify, develop and implement necessary processes to enhance sales business performance.

Build the data platform necessary to run analysis and generate insight – directly manage data providers.

Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.

Sales development analysis (by customer, by channel, by distribution point, etc.)

Customer performance in all sales fundamentals.

Channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.)

Promotional evaluation.

Business planning.

Category Management

Run Category Management projects with the identified top customers.

Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer.

Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.

Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.

For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.

Single Point of Contact for Reporting to International Off Premise Trade Team

Manage all the international requests of data sharing and local implementation of international tools.

Monthly fill-in of International Dashboard with market data.

Organisation and follow-up of the wave of store audits in the local market.

Implementation of global tools (for in-store material creation, elaboration of planograms, evaluation of promotion efficiency, etc.)


Your areas of knowledge and expertise

  • Bachelor's degree (mandatory)Master's Degree (preferred)
  • 5+ years’ experience in FMCG sector, ideally as Business Insights Manager, Category Manager or POS Manager
  • Clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behaviour, category management and business insights in the FMCG context.
  • Strong analytical ability and commercial acumen to understand financial statements and market trends.
  • Strategic thinking able to plan & lead the sales strategy.
  • Leadership, motivation and team skills.

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