Mindshare | Assistant Media Planner
Karachi, Pakistan
5d ago


Position at Mindshare

Mindshare is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for an Assistant Media Planner to join us. In this role, you will be responsible to entail devising digital strategies for a portfolio of brands, working with globally renowned publishers, and continuously innovate in the growing digital Industry.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Business Manager / Business Director.

3 best things about the job :

  • A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world
  • Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field
  • Be an expert hybrid planner in both traditional and digital mediums
  • In this role, your goals will be :

    In three months :

  • Been up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations
  • You would have a pulse of the business category & knowledge of competitive frame
  • Worked on moderate scaled live campaigns
  • Have initiated contact with key media partners and understood the baseline of their offerings particularly digital
  • Connected with internal specialist & external stakeholders units to integrate solutions
  • In six months :

  • Been able to comprehend and apply our proprietary planning framework model in key campaigns
  • You would have landed live; larger scaled campaigns
  • You will have started to build relationships with the key decision makers within the current client portfolio
  • Master a flawless media execution process, working alongside various stakeholders
  • In 12 months :

  • Develop a strong category acumen - from a media and business point of view
  • Identify a pipeline of commercially viable solutions to support our clients goals
  • Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning
  • What your day job looks like at Mindshare :

  • Work closely with Media Planner to develop and maintain media plans
  • Prepare and update purchase orders within the execution framework
  • Manage Tracking of Client and Competition.
  • Facilitate timely and accurate campaign launches including troubleshooting and resolving any issues with media / account teams and media vendors
  • Analyze data to provide client with recommendations for optimizations.
  • Maintain relationships with media suppliers and internal teams
  • Prepare and update media flowcharts for Media Planners assistance.
  • Take ownership over client reporting responsibilities, incorporating a variety of resources, from media companies and third party resources
  • Monitor client billing; resolve any related issues
  • Ensure all media projects proceed according to plan and on deadline
  • Participate in media-planning strategy meetings with team members, and help develop new ideas for client media plans.
  • Maintain a record of basic deliverables i.e. Droppages, premium positions etc
  • To acquire knowledge on the demographic profiles and analyze the changing habits of the likes and dislikes of the targeted customers.
  • Stewards media buys in market to assure continuity and campaign delivery.
  • Create and maintain detailed / accurate files for each client for whom you are responsible.
  • Demonstrates highly organized campaign / timeline management, with strong attention to detail.
  • What youll bring :

  • Curious and willing to learn with passion in order to leverage opportunities from challenger to leading brands
  • Strong analytical skills
  • Excellent personal / organizational management
  • Good interpersonal & social relations
  • Experience in handling marketing campaigns on mainstream media
  • Strong understanding of the cultural and consumer trends that are changing the media landscape
  • Minimum qualifications :

  • Minimum 1 year in media / digital / marketing experience
  • Fresh graduates are also encouraged to apply
  • BBA / MBA in Marketing or Media Sciences from a reputable university.
  • Digital media experience is an added advantage
  • More about Mindshare

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - .

    We believe that in todays world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing.

    We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy.

    We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation.

    We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

    Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively.

    Mindshare is part of GroupM, the media investment management arm of WPP, the worlds leading communications services group.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Tele-density of 70.

    83% makes Pakistans an exciting market with enormous potential. The rapidly increasing 45 million user internet subscriber-base with a 50mn broadband subscriber base (24.

    5% penetration) shows an optimistic growth for any media and advertising professional.

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