Digital Marketing Search Analyst, MENAP (Contractual)
Karachi, Sindh, PK
1h ago

Job Advert

Want to be at the centre of the action? As Digital Marketing Search Analyst, MENAP, you’ll have the freedom to find new opportunities for us and bring us closer to our customers.

Key responsibilities

You will drive the search strategy and execution for a number of our iconic brands across multiple markets. You’ll :

  • Execute and buy search activation across platforms
  • Advise brands on best practice search techniques including keyword selection, tracking and optimisation approach
  • Support brands to test and synthesise their search strategy through campaigns
  • Enable the sharing of search learnings across brands and markets
  • Execute keyword sourcing, benchmarking and optimisation
  • You’ll succeed because

    you have significant SEM expertise with extensive knowledge of key tools (Adwords, Google Analytics, SA360, Amazon and other e-retailer search tools). You :

  • Are comfortable with detailed keyword performance activation, analysis and optimisation
  • Are confident, comfortable challenging your colleagues at all levels
  • Are organised and sufficient at project management, including managing a fragmented workload and prioritising key tasks
  • Are innovative and determined, designing and driving search strategy through digital campaigns
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