Commercial Finance Manager
Lahore, Punjab
1d ago


Supports the Senior Marketing Finance Manager in providing financial analysis & insights for the Area to ensure formulation and execution of pricing & excise strategies and pricing decisions, Trade margins reviews and optimization plans, and competitor analysis.

The role works as a business partner for Marketing, providing such advices on resource allocation, business case preparation, benefit tracking of investments, channel and brand analysis, and budget management..



  • Identity P&E pricing opportunities through scenarios analysis and support in formulation of P&E strategy undertaking long-term industry modelling.
  • Preparation and presentation of pricing proposals ensuring alignment with strategic intent and key stakeholders positions.

    Pursue noting / approval of pricing proposals and support pricing execution across the end markets. Ensure monthly tracking and reporting of pricing across the EMs.

  • Support the establishment of performance management process to ensure resource is properly allocated to utilize business opportunities and growth, as well as to ensure Marketing Finance Governance in place
  • Ensure competitor intelligence and financial information is prepared with sounded assumption along with the updated market dynamics and available external information to support decision making for senior management team
  • Support TCI strategy formulation conducting analysis on trade margin, terms, and visibility contracts and provide recommendations ensure Total Customer Investment achievement inline objectives
  • To contribute to the development and execution of strategic planning and decision-making process of the Marketing department in respect of resource allocation, Investment effectiveness and Pricing decisions.
  • Evaluate the effectiveness / efficiency of Marketing programs & touchpoints through financial analysis to support better decision-making and resource allocation, this analysis includes : Product / Brand ProfitabilityPre- and Post-Implementation Review for new brand / SKU launches Evaluation of investments in key Marketing initiatives (promotions etc.
  • Financial evaluations, business cases NPV, IRR, ROI, Payback, sensitivity / scenario analysis

  • Drive spend efficacy and smart cost management within the Marketing team. Ensure resource allocation decisions are based on enhancing shareholder value and in line with company strategy.
  • Ensure accounting and governance procedures for Marketing are in place and operating effectively. Identify ways to improve the current control environment & business processes and lead the changes without compromising creativity and enterprising spirit, both within the department and where appropriate within external parties working on our behalf creative agencies.
  • Ensure Commercial Finance contributes as an effective business partner to Marketing. Ensure quality service / guidance in all relevant areas of work is provided to all sections (Brands, Trade, Research, Merchandizing, Product Development, and Innovations) of Marketing department, as well as to external customers / suppliers such as distributors and creative agencies.
  • People

  • Understanding of the relationships / interfaces between departments and functions.
  • Complexity and subjectivity of marketing requires high commercial approach and strong management and interpersonal skills.
  • Complex matrix Area operating structure and complicated business models within EMs (LRD structures, Joint Ventures etc.
  • requires extensive and broad base of stakeholder management

  • Ability to work with all levels of staff within the company and handle relationships with external parties.

  • Do you have proven experience in Commercial Finance / Finance Business Partner?
  • Do you have experience working in FMCG industry?

  • Minimum five years' experience in Finance (preferably commercial finance) in tobacco or a similar FMCG category
  • Financial analytical skills such as ROI and NPV to perform / review financial analyses together with the capability to provide commercial insights
  • Understanding of marketing strategy, principles, and relevant analytical tools including knowledge on commercial aspects of the business such as Trade & Brand Marketing activities
  • Understanding and knowledge of financial management and systems
  • Understanding of pricing, excise and trade margins (revenue management)
  • Adept at scenario modelling and interpreting large data trends (P&E and TCI modelling and scenario analysis)
  • Effective communication skills.
  • Effective negotiation and influencing skills
  • Developing and maintaining relationships with multiple stakeholders
  • Strong presentations skills and ability to simplify complex issues
  • Working in matrix management structures

    The most important metrics by which successful performance will be judged are :

  • Ability to provide strategy recommendations on short-term and long term pricing and excise decisions (and incl. trade margins) through robust analysis and modelling of industry, operator and competitors trends
  • Successful coordination of end to end pricing and excise process from generating the pricing proposal to facilitating the pricing execution ensuring proposer governance is followed
  • Ensure effective resource allocation and spend effectiveness across marketing initiatives for Portfolio, brand and trade activities, ensuring proper spend tracking and reporting
  • Effectively manage multiple stakeholders across multiple markets and functions to drive commercial objectives around pricing and excise and resource allocation.
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